Senior Marketing Program Manager

Workiva Inc. • Denver, CO

4d • $106,000 - $172,000

About The Position

The Senior Marketing Program Manager develops programs to support go-to-market (GTM) plans for the Marketing organization. This individual contributor role will work with leadership and key stakeholders to identify business goals, plan initiatives, scope projects, align resources, track progress, and ensure effective governance. This role is responsible for overseeing the successful and ongoing delivery of the program’s objectives.

Requirements

• Undergraduate degree or equivalent combination of relevant career experience and expertise
• 6+ years experience in marketing or related discipline
• Experience in marketing program management or marketing operations

Nice To Haves

• Deep understanding of all steps in marketing GTM and how they come together to deliver against common outcomes
• Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization
• Proven ability to make informed decisions based on data analysis and drive motions to support performance metric efforts
• Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
• Strong analytical toolkit and ability to break complex and ambiguous problems into smaller, actionable solution steps
• Experience driving innovation within marketing programs, such as designing new frameworks and tools that scale beyond existing operating models

Responsibilities

• Develop, launch and manage new programs to support the strategic plan of the Marketing organization
• Drive quarterly program planning to achieve organizational revenue targets and build business cases to facilitate prioritization and decision making
• Provide data and insight backed strategic guidance to program teams to prioritize projects, and know when to start, stop or evolve areas of opportunity
• Define and monitor program performance measures with a goal of maximizing ROI and impact to revenue targets
• Define and apply change, risk, and resource management
• Produce accurate and timely communication on program status updates to leadership and stakeholders
• Develop and implement business and operational processes that improve efficiency and deliver better business outcomes

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees