Web Marketing Program Manager - Senior Consultant

Sia Experience•San Francisco, CA

2d•Hybrid

About The Position

At Sia Experience, Program Managers operate as engagement leaders and delivery strategists, accountable for the successful execution of complex, multi-initiative digital portfolios for enterprise clients. Rather than managing isolated workstreams, you will oversee interconnected digital programs spanning platform enhancements, integrations, and net-new builds across the full delivery lifecycle. The role centers on enterprise digital platforms, including websites and web-based applications, requiring fluency in technical delivery models, stakeholder governance, financial management, and cross-functional coordination. You will serve as the primary point of accountability across product, engineering, design, QA, and client teams, ensuring work progresses predictably, risks are actively managed, and outcomes align with client objectives. This position is particularly focused on web-enabled marketing and customer experience platforms, where you will advise clients on how broader marketing and growth initiatives translate into scalable digital capabilities. You will help clients prioritize investments, structure delivery roadmaps, and connect strategic intent to execution ensuring digital platforms evolve in a way that supports performance, usability, and long-term sustainability.

Requirements

5+ years of project management experience, ideally in a consulting firm or agency environment.
Proven success managing large-scale website or web application projects from kickoff through deployment.
Strong understanding of web development lifecycles, including discovery, UX/UI design, engineering, QA/testing, and launch.
Ability to interpret and manage requirements across technical teams; familiarity with tech stacks and integration flows a plus.
Excellent organizational and communication skills, with client-facing experience.
Skilled in project management tools (Airtable, Kantata, Jira, Asana, or similar).
Proactive, solution-oriented mindset with the ability to anticipate and resolve technical and workflow challenges.
Bachelors Degree required.

Responsibilities

Web Platform Orchestrator: You’ll manage the full lifecycle of web-based platforms—not only launches, but also the ongoing updates and enhancements they require. You’ll coordinate across designers, developers, QA, and other stakeholders to define who needs to be involved, estimate effort and timelines, and ensure smooth delivery. You’ll ensure all updates and enhancements follow web marketing best practices and align with client goals, audience needs, and performance standards. You’ll bring marketing-minded structure to workflows, driving accuracy across content, creative, SEO, and engineering deliverables.
Connector Across Teams: You’ll bridge communication between clients and internal teams, translating requirements into clear deliverables, reporting back on progress, and keeping stakeholders aligned. You’ll guide clients through recommendations, clarify what success looks like, and proactively spot opportunities to improve their website experience, structure, and performance.
Risk Anticipator: You’ll proactively identify dependencies, risks, and blockers—resolving issues or escalating early to keep web initiatives on track. You’ll also foresee downstream impacts across creative, content, engineering, and SEO, ensuring decisions are sequenced correctly and tradeoffs are understood.
Process Driver: You’ll bring structure and repeatable practices to technical workflows, improving predictability and velocity while keeping quality high.
Trusted Partner: You’ll be a steady, client-facing presence, known for strong documentation, clear updates, and consistent follow-through.

Benefits

Competitive Compensation
Annual base salary starting at $124,400 - $135,700 commensurate with experience and qualifications
Annual performance based discretionary bonus
Robust Health Coverage
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
Tax-Advantaged Accounts
401K retirement plan 4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Health, Dependent Care, Commuter
Family Friendly Benefits
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
Extras that Make Life Easier
College savings and student loan repayment assistance
Monthly cell phone stipend
Access to wellness programs at no cost if enrolled through Medical plan, including:
Gym membership reimbursement
LiveHealth Online virtual care
Personalized support from a Well-being Coach
Employee Assistance Program at no cost
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)