Senior Marketing, PR and Communications Specialist (onsite/remote)

BeamNG GmbH

2d • Hybrid

About The Position

BeamNG is seeking a Senior Marketing, PR & Communications Specialist to join their Communications & Marketing team. This is a senior, hands-on role responsible for leading creative marketing, PR, and communications initiatives from strategy to execution. The specialist will shape how BeamNG communicates with players, media, creators, partners, and the wider gaming community, collaborating with a diverse team across multiple channels and regions.

Requirements

• 8+ years of experience in marketing, PR, communications, community, publishing, or a comparable role, ideally within the gaming industry
• Excellent understanding of videogame marketing, games media, creator ecosystems, player communities, and digital audience development
• Excellent written and spoken English communication skills; additional languages are a plus
• Proven experience planning and leading organic, paid, PR, influencer, or creator campaigns across platforms such as TikTok, Instagram, Meta, YouTube, Discord, Steam, and related channels
• Strong PR skills, including media outreach, pitching, press materials, interview coordination, review programs, and coverage tracking
• Portfolio demonstrating successful player-centric campaigns, creative promotions, PR initiatives, content strategies, or community activations
• Practical knowledge of content creation tools and software such as in-game capture, DaVinci Resolve, OBS, Figma, Adobe Suite, or similar tools

Nice To Haves

• Passion for videogames and interest in automotive culture, simulation, motorsport, or vehicle-based games
• Comfortable working independently with minimal supervision in a fully remote, international environment
• Previous experience working with an indie game development studio, publisher, PR agency, platform, or creator-focused organization
• Experience mentoring, coordinating, or leading marketing, PR, communications, community, or content contributors
• Familiarity with gaming platforms and workflows such as Steam, Epic Games Store, Discord, forums, newsletters, press kits, and storefront communications
• Basic familiarity with web development, HTML/CSS, or programming/scripting languages such as Lua, Python, or Go would be a plus

Responsibilities

• Own integrated marketing, PR, and communications campaigns across organic, paid, earned, owned, and partner channels
• Develop compelling messaging and campaign narratives for product updates, announcements, newsletters, storefronts, landing pages, social media, and community platforms
• Build and maintain strong relationships with relevant media outlets, journalists, creators, influencers, platform partners, and community stakeholders
• Plan and execute impactful initiatives that grow our audience, strengthen community engagement, and amplify major BeamNG beats
• Coordinate content production for promotional materials, ensuring assets are creative, high-quality, on-brand, and aligned with marketing objectives
• Monitor campaign performance, media coverage, audience trends, community sentiment, and competitor activity to identify opportunities and improve future initiatives
• Support and guide day-to-day marketing, PR, and community operations, while helping improve workflows, planning processes, and cross-team collaboration

Benefits

• Flexible working hours
• Language courses
• Talent development program (training budget, participation in seminars/conferences, and etc)
• Personal development program (feedback, leadership, conflict engagement, etc)
• Budget for home office
• Parental leave
• Employee assistance program
• Relocation assistance (if applicable)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed