Senior Marketing & Outreach Specialist

City of Pasco•City of Pasco, WA

6d•Onsite

About The Position

The City of Pasco is seeking a strategic marketer to build a stronger community by connecting people with services, programs, facilities, events, and experiences that improve their lives. This role involves shaping the City's marketing strategy, leading integrated marketing campaigns, growing the municipal brand, building community partnerships and sponsorships, and engaging a diverse and growing community. The position balances creativity with strategy, storytelling with analytics, and big-picture thinking with hands-on execution. Responsibilities include launching campaigns for new facilities, building sponsorships for community festivals, coordinating outreach with departments and partners, and helping residents discover programs. The ideal candidate thinks like a marketer, creates like a designer, and believes government can earn attention through creativity. The candidate should be able to develop clear, compelling, accessible, and measurable marketing across digital, print, multimedia, and community outreach platforms.

Requirements

Bachelor’s degree in marketing, communications, public relations, graphic design, business administration, journalism, or a related field.
Minimum of five (5) years of progressively responsible experience in marketing, branding, communications, advertising, digital marketing, or a related field.
Demonstrated experience developing, implementing, and evaluating integrated marketing campaigns across multiple platforms.
Demonstrated experience managing organizational branding, advertising campaigns, sponsorships, strategic partnerships, and community outreach initiatives.
Ability to travel to various work locations as needed to perform assigned duties.

Nice To Haves

Experience coordinating cross-functional projects and collaborating with multiple stakeholders.
Experience leading marketing projects, campaign schedules, creative production timelines, or promotional calendars.
Experience developing marketing copy, graphic design, photography, videography, digital advertising, promotional materials, presentations, publications, or multimedia content.
Experience coordinating digital marketing strategies across social media, websites, email marketing, advertising, and other communication platforms.
Experience developing sponsorship packages, recognition programs, partnership agreements, or vendor relationships.
Experience planning, coordinating, managing, or participating in community outreach events, public meetings, educational presentations, or engagement initiatives.
Knowledge of accessibility requirements, copyright, public communications, marketing analytics, brand standards, and campaign performance measurement.
Strong customer service, organization, project management, writing, creative problem-solving, and relationship-building skills.
Bilingual proficiency in English and Spanish, including reading, writing, speaking, translation, and interpretation.

Responsibilities

Shape the City's marketing strategy.
Lead integrated marketing campaigns.
Grow one of Washington's most unique municipal brands.
Build community partnerships and sponsorships.
Find new ways to engage one of the state's fastest-growing and most diverse communities.
Launch campaigns for new facilities (e.g., aquatic center).
Build sponsorships for community festivals.
Coordinate outreach with City departments and community partners.
Help residents discover programs.
Develop clear, compelling, accessible, and measurable marketing across digital, print, multimedia, and community outreach platforms.

Benefits

Medical coverage at tiered monthly rates based on plan selection and coverage level.
Dental coverage at $11.59/month.
Vision coverage at $6.54/month.
Basic life insurance paid for by the City.
Employee sponsored supplemental life insurance.
12 days of vacation during the 1st year of employment.
12 days of sick leave.
10 holidays, plus 1 floating holiday each year.
Washington State Department of Retirement Systems (DRS) pension.
457 Deferred Compensation Plan with a pre-tax contribution of 4% from the City.
Comprehensive Employee Assistance Program.
Tuition Assistance.
Flexible Spending Plan.
Long-Term Disability.
Aflac.
Flexible Schedule, per department approval.