Senior Marketing Operations Specialist

Nutanix•San Jose, CA

22h•$120,000 - $140,000

About The Position

We are looking for a highly technical, hands-on Senior Marketing Operations Specialist to join our Global Technology Operations team. This role will serve as a core technical owner of funnel architecture, attribution and marketing technology systems, partnering closely with Marketing, Sales, Analytics, IT and external vendors to scale demand generation, improve data quality and drive operational efficiency. This is a senior individual contributor role for someone who can independently design, build, and optimize complex, scalable systems across the lead-to-revenue lifecycle. You will own critical components of the marketing technology ecosystem end-to-end from defining requirements and architecting solutions to implementing workflows, integrations, and automation. The ideal candidate combines deep technical expertise with strong business acumen, and is comfortable operating in ambiguity, prioritization and driving initiatives that directly impact pipeline and revenue. This role will also play a key part in shaping the martech roadmap, evaluating new technologies, and continuously improving how we leverage systems and data to support global growth.

Requirements

5+ years of Marketing Operations or Revenue Operations experience, with deep hands-on ownership of Salesforce and Marketing Funnel architecture in a B2B environment
Proven experience designing and scaling lead-to-revenue funnels, including lifecycle stages, lead statuses
Strong expertise in Salesforce data models, workflows and integrations, with ability to architect and optimize complex system ecosystems
Demonstrated experience building and maintaining attribution models (multi-touch, first/last touch or custom) and ensuring data integrity across channels
Advanced proficiency in marketing automation and technology operations with a focus on scalability and efficiency - not just execution
Experience with tools such as Leandata, Salesforce, Adobe Measure, CaliberMind or similar solutions for data orchestration, attribution and routing
Strong understanding of data architecture, data flows, and system integrations (APIs, sync logic, data transformations)
Ability to operate independently and lead technical initiatives end-to-end, from problem definition through implementation and optimization

Nice To Haves

Experience with AI tools is a plus

Responsibilities

Own the end-to-end lead-to-revenue funnel design across marketing and sales systems (e.g., Salesforce, MAP, CDP)
Define and enforce lifecycle stages, lead statuses and routing logic
Partner with Theater Operations and Marketing/Sales to continuously identify gaps and optimize conversion rates
Diagnose funnel leakage and implement structural fixes (not just reporting on it)
Design and maintain multi-touch attribution models aligned to business goals
Ensure accurate campaign and touchpoint tracking across all channels
Translate attribution insights into actionable recommendations
Act as the primary technical owner for Salesforce marketing data model and related integrations
Design and maintain scalable architectures across tools (MAP, enrichment vendors, CDP, analytics platforms)
Lead system configuration, automation, and data flow design (workflows, APIs, sync logic)
Evaluate and implement new martech tools as needed
Enable reliable funnel and attribution reporting (not necessarily owning dashboards, but ensuring clean inputs)
Partner with analytics team to define models and metrics
Ensure stakeholders trust the data by owning upstream accuracy