Senior Marketing Manager

Cinemark•Plano, TX

13d

About The Position

Join Our Team As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences. Role Summary: This individual will manage the development and execution of Food & Beverage Marketing for the Cinemark brand, driving brand preference and revenue through effective strategies, messaging and highly creative campaigns both inside and outside the theatre. A Day in the Life of a Senior F&B Marketing Manager: Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories, in partnership with the business unit category managers, to drive incidence and revenue. Leads F&B campaigns, partnering with the internal creative team, media team and channel owners to ensure seamless execution and continual optimization. Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki and many more. Drives strategic test and control calendar with clear decision criteria for key initiatives. Participates in DMB optimization strategies and initiatives. Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritizing additional needs for digital support, partnering with eCommerce, email, and paid media teams to support accordingly. Develops and oversees execution of industry-leading experiential and social activations around food to drive guest engagement as well as revenue growth for key food categories. Assists with local theatre F&B-related efforts including Grand Openings, localized F&B campaigns and more. Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis. Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work, as needed. Drives effective control of marketing results and takes corrective action to guarantee that achievement of the marketing objectives fall within designated budgets. Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations for translating those into strategies that strengthen Cinemark F&B efforts. Develops clear, strategic marketing briefs to guide all F&B projects. Partners with other program teams including Brand Strategy, Theatre Marketing and Loyalty teams, to develop compelling initiatives that drive results. Assist in development of other F&B programs and initiatives, as needed.

Requirements

At least 6-9 years of experience in F&B Marketing at a beverage company, CPG company or restaurant brand.
Strong understanding of social- and influencer-first marketing and their role in developing compelling food campaigns.
Strong organizational skills with the ability to prioritize and balance multiple initiatives in a fast-paced environment, while under tight deadlines.
Participate in research and analyze insights, distilling into persuasive marketing strategies and presentations that drive F&B programs forward.
Able to create compelling strategies and sell those into partners both internally and externally, including senior executives.
Able to lead cross functional teams in support of key initiatives.
Commitment to excellence, go-getter with a can-do attitude, ability to operate in the face of ambiguity, and track record of achieving results.
Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels; ability to work independently and as part of a team.
Detail-oriented with the ability to prioritize, plan, and organize business activity.
Self-starter, self-motivated and capable of seeking additional business opportunities.
Some knowledge of marketing analytics.
BS/BA in business administration, marketing and communications or relevant field.

Responsibilities

Develops, maintains, and executes an annual marketing calendar for assigned Food & Beverage categories, in partnership with the business unit category managers, to drive incidence and revenue.
Leads F&B campaigns, partnering with the internal creative team, media team and channel owners to ensure seamless execution and continual optimization.
Manages marketing relationships and activations with external partners including Coca Cola, Dr. Pepper, Mars, Taki and many more.
Drives strategic test and control calendar with clear decision criteria for key initiatives.
Participates in DMB optimization strategies and initiatives.
Manages monthly and quarterly in-theatre planogram strategies for F&B Marketing, prioritizing additional needs for digital support, partnering with eCommerce, email, and paid media teams to support accordingly.
Develops and oversees execution of industry-leading experiential and social activations around food to drive guest engagement as well as revenue growth for key food categories.
Assists with local theatre F&B-related efforts including Grand Openings, localized F&B campaigns and more.
Delivers campaign and program results to appropriate business owners on a monthly and quarterly basis.
Ensures marketing plans are on budget and on time by overseeing planning and forecasting of work, as needed.
Drives effective control of marketing results and takes corrective action to guarantee that achievement of the marketing objectives fall within designated budgets.
Monitors competitive F&B activities within the industry and works to identify trends in the broader restaurant and QSR space, making recommendations for translating those into strategies that strengthen Cinemark F&B efforts.
Develops clear, strategic marketing briefs to guide all F&B projects.
Partners with other program teams including Brand Strategy, Theatre Marketing and Loyalty teams, to develop compelling initiatives that drive results.
Assist in development of other F&B programs and initiatives, as needed.