SOUTHWORTH DEVELOPMENT-posted 3 days ago
$100,000 - $125,000/Yr
Full-time • Senior
Hybrid • Miami, FL
101-250 employees

Celebrate Life, the Southworth Way The Company: Welcome to Southworth. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before. With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease. Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun! The Benefits: We are proud of our “family company” roots and understand everyone has a unique set of needs: we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more. Grow with us! The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together. Be YOU with us! At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is a driver of our success. The Opportunity: We are searching for a Senior Marketing Manager who will lead our brand and marketing initiatives for The Abaco Club, shaping the narrative for our private golf club and luxury real estate with the key goals of: Driving leads for membership and real estate Elevating the luxury level of the club Advancing the brand The ideal candidate will possess a unique blend of brand management expertise, marketing acumen, project management skills, and digital marketing experience to drive the success of our distinctive lifestyle offerings. The Senior Marketing Manager will play a pivotal role in shaping and advancing the brand identity of The Abaco Club. This is an opportunity to blend strategic vision with hands-on marketing execution for a world-class private golf club and luxury real estate community. We are seeking a creative, driven, and experienced leader who is passionate about delivering excellence and elevating the luxury lifestyle experience for our members and prospects. Apply today to start your new career, the Southworth Way Note: This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.

  • Strategic Brand Development
  • Marketing Campaigns
  • Project Management
  • Communications Expertise
  • Digital Marketing
  • Communications & PR Leadership
  • Prospect Engagement & Launch Strategies
  • Marketing for Operations Growth
  • Collateral Review & Development
  • Industry Expertise
  • Collaboration & Leadership
  • Proven experience as a Senior Brand and Marketing Manager in luxury real estate and/or private golf clubs.
  • Demonstrated success developing and implementing brand strategies for exclusive properties.
  • Track record of successful project management for high-end real estate.
  • Deep understanding of the luxury lifestyle industry, including market trends and consumer preferences.
  • Expertise in digital marketing channels, tools, and analytics.
  • Strong strategic thinking with ability to elevate brand positioning.
  • Excellent verbal and written communication skills.
  • Collaborative team player with ability to inspire and influence others.
  • Strong analytical skills and data-driven decision-making ability.
  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (advanced degree or certifications a plus).
  • Minimum 5 years of experience required.
  • Ability to travel to The Abaco Club (Great Abaco, Bahamas) 6–12 times per year to support marketing and sales activities, press trips, photo shoots, and related efforts.
  • Experience with HubSpot, MailChimp, HTML coding, Monday.com, and Jonas Club Management software a plus.
  • We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.
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