Senior Marketing Manager

Laborie Medical Technologies Corp • Portsmouth, NH

1d • Hybrid

About The Position

Standardize and Optimize Marketing Operations : Develop global processes and infrastructure for campaign planning, execution, and performance tracking, while identifying gaps and driving continuous improvement. Leverage Marketing Technology : Lead implementation and integration of marketing automation tools, CRM systems, and content platforms in collaboration with Digital and IT teams. Performance Measurement and Reporting : Establish KPIs to assess campaign success, ROI, and funnel metrics; deliver recurring dashboards and insights to stakeholders. Cross-Functional Collaboration : Align with Portfolio Strategy, Regional Marketing, and Commercial teams to support launches, promotions, and strategic initiatives. Governance and Enablement : Ensure compliance with brand, regulatory, and privacy standards; manage budgeting, resource planning, and training for global marketing teams.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.
• Minimum of 5–8 years of experience in marketing operations, digital marketing, or marketing project management—preferably within the medical device, diagnostics, or healthcare industry.
• Proven ability to drive cross-functional collaboration and streamline marketing processes.
• Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Tableau, Power BI).
• Experience managing budgets, timelines, and cross-regional marketing initiatives.
• Familiarity with compliance requirements in the medtech space, including data privacy (e.g., GDPR, HIPAA).

Responsibilities

• Develop global processes and infrastructure for campaign planning, execution, and performance tracking
• Identify gaps and driving continuous improvement
• Lead implementation and integration of marketing automation tools, CRM systems, and content platforms in collaboration with Digital and IT teams
• Establish KPIs to assess campaign success, ROI, and funnel metrics
• Deliver recurring dashboards and insights to stakeholders
• Align with Portfolio Strategy, Regional Marketing, and Commercial teams to support launches, promotions, and strategic initiatives
• Ensure compliance with brand, regulatory, and privacy standards
• Manage budgeting, resource planning, and training for global marketing teams

Benefits

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events
• Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin , ancestry, disability, veteran status, genetic information, sexual orientation, or any characteristic protected under applicable law.
• Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees