Senior Manager, Marketing

Firestorm•San Diego, CA

3d•$160,000 - $200,000•Onsite

About The Position

Firestorm Labs is seeking an experienced Senior Marketing Manager to lead strategic marketing efforts that advance our mission to restore America’s industrial and technological edge in national defense. This is a rare opportunity to build one of the most iconic brands in defense. The foundation is in place; the product, traction, and execution are already working. We’re looking for a marketing leader who can elevate our image, tell our story with clarity and power, and help define the next era of American defense innovation. This leadership role will develop and execute integrated marketing strategies that grow awareness, generate demand, and position Firestorm as a category-defining company in autonomy, defense and dual-use tech. Working closely with the Founders and Executive Team, you’ll craft annual marketing plans that align brand, digital, and product initiatives with company growth goals. You’ll own campaigns that shape industry perception, engage key stakeholders including the DoD and innovation partners, and drive demand for Firestorm’s autonomous systems. Your scope includes brand positioning, content strategy, go-to-market planning, sales enablement, and support for investor relations, as well as managing PR and proactively addressing crisis communications. Collaboration with product, business development and external partners is essential to ensure mission-aligned, measurable outcomes. Success in this roles requires a strategic, hands-on marketer who thrives in a fast-paced, technical environment and is passionate about revitalizing the U.S. defense industrial base.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field
8+ years of progressive experience in marketing, with 3+ years leading high-performing teams in fast-paced, technical, or dual-use sectors
U.S. citizen or permanent resident (eligibility for a security clearance may be required)
Demonstrated success in developing and executing integrated, multi-channel marketing campaigns across brand, content, digital, events, and earned media
Proven ability to drive measurable revenue impact through marketing, including lead generation, pipeline acceleration, and account-based marketing
Strong visual and design sensibility, with a clear understanding of what great creative looks like and the ability to either create it or guide others to deliver it
Deep familiarity with B2G and federal markets, including the Department of Defense, intelligence community, and public procurement cycles
Strong executive communication skills, including CEO-level messaging, speechwriting, and stakeholder briefings
Demonstrated leadership experience; able to coordinate cross-functional teams, manage projects, and inspire creatives and strategists alike
Exceptional writing, editing, and storytelling skills, with the ability to translate technical or complex concepts into clear, engaging content for diverse audiences
Strong project management skills and the ability to lead concurrent initiatives with speed, focus, and precision
Experience managing budgets, vendor relationships, and internal resources to deliver on time and on brand

Nice To Haves

MBA or advanced degree in a related field
Direct experience in national security, defense tech, aerospace, or adjacent dual-use technology sectors
Familiarity with CMS platforms (e.g., WordPress, HubSpot, Highspot), design tools (e.g., Figma, Adobe Creative Suite, Lucid), and project management systems (e.g., Notion, Jira)
Experience leading paid media, SEO, SEM, and optimizing website performance end-to-end
Prior experience supporting proposal development, federal acquisition cycles, or public-sector communications

Responsibilities

Develop and execute an integrated, multimodal marketing strategy that drives brand awareness, pipeline growth, and market leadership across defense.
Set annual marketing goals in partnership with the Founders and Executive Team and translate strategic priorities into measurable action plans.
Own Firestorm’s digital ecosystem, including SEO, SEM, paid and organic social media, website, and marketing operations with a focus on traffic growth, lead quality, and conversion.
Build and scale marketing programs targeting key stakeholders across the DoD, intelligence community, and commercial dual-use customers.
Track and synthesize campaign, channel, and media performance, delivering executive-ready reports and actionable insights grounded in KPIs and ROI.
Create and lead focused campaign sprints aligned with product launches, fundraising milestones, hiring pushes, and PR cycles
Drive the creation and management of content across formats including videos, press releases, newsletters, customer stories, product one-pagers, LinkedIn posts, and investor updates.
Create (or manage creation of) clean, compelling visual assets — product videos, event footage, carousels, one-pagers, web assets, and slide decks
Oversee Firestorm’s website design, content pages, slick sheets to ensure quality and storytelling impact
Unify Firestorm’s marketing ecosystem including podcasts, video content, press coverage, and media appearances under a single, consistent voice and visual identity
Lead product marketing efforts by developing compelling messaging, customer narratives, and technical collateral that clearly articulate product differentiation and mission value
Collaborate closely with product, engineering, and go-to-market teams to translate complex technical innovations into accessible, engaging content
Serve as a trusted communications partner to the CSO & CEO and executive team, supporting speechwriting, investor relations, board materials, and internal messaging
Drive creation of sales enablement materials, product launch toolkits, thought leadership pieces, and marketing assets to support growth and conversion
Hire, manage, and grow a high-performing marketing team; provide mentorship, set performance goals, and hold team members accountable to results
Elevate Firestorm’s brand identity, voice, and visual storytelling across all internal and external touchpoints
Oversee the creation or direct external partners to develop high-quality visual content such as product videos, event footage, design assets, web visuals, and presentation materials
Manage Firestorm’s presence at key events, tradeshows, and industry gatherings; lead pre- and post-event campaign strategy and execution
Act as the primary point of contact for PR agencies, content partners, creative vendors, and media relationships to ensure timely execution, budget discipline, and high-quality output
Lead crisis and reactive communications in partnership with company leadership; develop playbooks, messaging frameworks, and response strategies

Benefits

We offer comprehensive medical, dental, and visions plans
401(k) Retirement Savings Plan to invest in your long-term retirement goals
Unlimited PTO
Generous Parental Leave
FSA
HSA
Hospital Indemnity insurance
Critical Illness insurance
Accident insurance
Basic Life/AD&D, short-term and long-term disability insurance, 100% covered by Firestorm. Plus, the option to purchase additional life insurance for you and your family.
Mental Health Resources: We provide free mental health resources 24/7 including therapy and more. Additional work-life services, such as free legal and financial support, are available to you as well.