Senior Marketing Manager

American Nurses Association ANA • Silver Spring, MD

4h • Hybrid

About The Position

The American Nurses Enterprise (ANE) is seeking to hire a Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies that advance enterprise and business-unit level goals and objectives, elevate brand visibility, and drive measurable outcomes across programs, initiatives, and audiences. This role leads a small team and is accountable for translating vision into implementation, building strong workflows, coaching performance, and ensuring high-quality delivery.

This position requires a marketer who can operate across both B2C and B2B marketing strategies, balancing nurse-facing engagement with partner-facing growth objectives. The role also plays a key leadership function in event marketing, supporting enterprise events and experiences through end-to-end strategy, promotion, attendee growth, and on-site engagement planning.

The ideal candidate for this role operates with a player coach mentality. They are equally comfortable setting strategy and rolling up their sleeves to execute, especially when timelines are tight or priorities shift. They bring strong judgment, calm leadership, and a solutions-oriented approach to guiding a team, while still staying close enough to the work to spot risks early, remove barriers, and uphold quality.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally
(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Requirements

• At minimum bachelor's degree in marketing, communications, business, or a related field.
• 7 or more years of progressive marketing experience, including integrated marketing strategies and campaigns.
• 3 or more years of direct people management experience, including performance coaching and team development.
• Demonstrated experience leading both B2C and B2B marketing strategies, including segmentation and channel planning for distinct audiences.
• Proven event marketing experience, including driving registrations/attendance and coordinating marketing plans across the event lifecycle.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills, with strong judgment and attention to detail.
• Performance reporting, dashboards, and campaign optimization.

Nice To Haves

• Experience managing agencies, vendors, and cross-functional project teams.
• Familiarity with brand governance and content strategy.

Responsibilities

• People Leadership and Team Management
• Strategic Marketing Leadership (B2C and B2B)
• Campaign Development and Integrated Execution
• Event Marketing Strategy and Delivery
• Brand Stewardship and Storytelling
• Cross-Functional Collaboration and Stakeholder Management
• Measurement, Reporting, and Optimization

Benefits

• flexible work arrangements
• generous paid time off
• 401K retirement contributions of up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off
• 11 paid Holidays
• excellent health/medical benefits
• Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level