Marketing Senior Manager

Westgate Resorts • Ocoee, FL

2h

About The Position

The overall goal of the Owner Engagement department is to increase usage of our ownership and membership products, including Vacation Ownership, Vacation Occupancy Agreements (VOA), Travel Club, and the World of Westgate Mastercard®, which in turn increases retention and lowers delinquency. The role of the Owner Engagement Marketing Senior Manager is to analyze needs of the company’s occupancy, plan marketing strategies, manage and implement campaigns. The ideal candidate would also communicate and coordinate our efforts within our department and to other internal resources.

Requirements

• Minimum 5 years in marketing
• Strong organizational skills
• Ability to prioritize and multitask
• Ability to take initiative without being asked
• Ability to embrace challenges and enjoy learning new things
• Excellent communication skills
• Bachelor's degree (B. A.) from four-year college or university in marketing, advertising, business studies, or equivalent; or five or more years related experience and/or training; or equivalent combination of education and experience.

Responsibilities

• Preparing quarterly marketing strategies to increase reservations, room nights, and revenue
• Putting together estimates and budgets for marketing campaigns, submitting for approval, and facilitating the creation of supporting email campaigns and digital and print collateral
• Working with the Digital Marketing team to create digital journeys and triggered campaigns and the Creative Design team to design print material
• Coordinating all operational aspects involved in a campaign including call center system setup and team member training
• Evaluating campaign performance via Tableau Reporting and listening to associated phone calls
• Analyzing, tracking, and delivering campaign results
• Proactively seek improvements by learning from successes and underperforming projects
• Directing social media strategies with the help of the SEO/SEM team
• Increasing utilization of the Owner Account Management website
• Growing users of the Westgate Resorts Mobile App
• Regularly examining the Pace and Usage Reports for the Owner, VOA and Travel Club business segments
• Researching inventory and allotment in various systems from the Owner Console to westgateresorts.com to westgateowners.com
• Support Timeshare Sales and Resort Personnel in acquiring applications through training, maintaining communication, and ordering collateral
• Plan acquisition, new account nurture, and existing cardholder campaigns with bank partner and the Digital Marketing team
• Coordinate and execute annual HOA billing campaign with the help of bank partner, Creative Design team, and Mortgage and Account Services departments
• Preforms other duties as appropriate or assigned.

Benefits

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
• Advancement & development opportunities
• Community Involvement Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level