Senior Manager, Marketing

Rapid Micro Biosystems • Lexington, MA

2d • $155,000 - $170,000

About The Position

Winning the race to bring new healthcare products safely to a waiting world drives Rapid Micro Biosystems (RMB) to combine today’s innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky’s the limit.

Careers at RMB are fast-moving, with the high growth you’d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You’ll do more, learn more, and have the ability to make a profound impact on our business.

The Senior Marketing Manager is a strategic, data‑driven leader responsible for developing and executing high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue. This role requires a forward‑thinking marketer who is fluent in AI‑powered marketing technologies and experienced in building Account‑Based Marketing (ABM) programs that drive measurable pipeline influence. The ideal candidate blends creativity with analytical rigor and thrives in a fast‑paced, cross‑functional environment.
This role is based in Lexington, MA US and reports to the Director of Marketing.

Requirements

• Proven work experience as a Senior Marketing Manager or similar role
• Familiarity with B2B and B2C advertising campaigns
• Experience with CRM, ABM platforms, and modern marketing tech stacks
• Demonstrated expertise in Account‑Based Marketing strategy and execution
• Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)
• Proficient in HubSpot and Pardot
• Knowledge of SEO and Google Analytics
• Strong analytical skills with experience using marketing analytics tools
• Experience managing global or multi‑market campaigns
• Excellent communication, leadership, and project‑management abilities.
• Highly organized and driven
• Eager to continuously learn and grow
• Strong writing skills to translate complicated technical jargon into customer-facing materials
• Minimum BSc in Marketing, Communications, Public Relations or relevant field
• 5+ years of progressive marketing experience

Responsibilities

• Leverage AI‑driven insights, predictive analytics, and automation to enhance targeting, personalization, and campaign performance.
• Identify market opportunities, customer insights, and competitive trends to guide decision‑making.
• Build annual and quarterly marketing plans with clear KPIs and performance targets.
• Lead the strategy and execution of ABM programs across key segments and target accounts.
• Partner with Sales to define account tiers and personalized engagement strategies.
• Develop multi‑channel ABM campaigns that increase account penetration, accelerate deal cycles, and expand customer value.
• Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
• Lead multi‑channel campaigns across digital, content, events, and paid media.
• Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
• Ensure consistent brand messaging across all touchpoints.
• Use data and AI‑powered analytics platforms to evaluate campaign effectiveness and inform future strategy.
• Own marketing dashboards, reporting, and forecasting.
• Optimize spend across channels to maximize ROI.
• Oversee relationships with agencies, freelancers, and technology partners, including AI and ABM platform vendors.
• Coordinate the design of promotional material and distribute through online and offline channels.
• Network with industry experts and potential customers to drive brand awareness.
• Gather customer feedback to inform sales and product teams.
• Support team needs for internal meetings and deliverables.
• Skilled in managing a modern marketing technology stack

What This Job Offers

• Job Type: Full-time
• Career Level: Senior