Senior Marketing Manager

Frandsen Corporation•Eagan, MN

10d•$90,000 - $115,000

About The Position

The Sr. Marketing Manager creates, implements, and oversees integrated marketing communications and brand strategies that drive awareness, engagement, and growth across multiple sales channels. This includes traditional marketing disciplines such as brand management, packaging, tradeshows, and retail support, as well as digital-first areas including social media, influencer partnerships, content creation, and direct-to-consumer (D2C) marketing. This role will plan and execute both traditional and digital marketing strategies, ensuring consistent brand expression while optimizing engagement across all customer touchpoints. The Sr. Marketing Manager provides leadership to staff and agencies, and works cross-functionally with Category Management, Ecommerce Marketing, Sales, Operations, and Human Resources & Product Development (Engineering). Because this position often extends across different Frandsen Corporation manufacturing companies, collaboration, knowledge-sharing, and alignment of best practices are essential to success.

Requirements

Requires a bachelor’s degree in marketing, Business Administration, Communications, or a related field and eight or more years of relevant and increasingly responsible marketing experience.
Must be proficient in Microsoft Word, Excel, Access, and PowerPoint.
Must have working knowledge of Social Media platforms and management/tracking software.
This position requires a highly organized, self-motivated individual with a solid understanding of marketing and brand management concepts who can manage multiple projects simultaneously, is detail-orientated, able to problem solve and works well in a fast-paced, deadline-driven environment.
Capable of maintaining effective relationships with many internal departments in collaborative team environment.
Positive, proactive approach to job management, with a sense of urgency to situations and events that require quick response or turnaround.
Read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, and professional drawings.
Write reports, business correspondence, and procedure manuals.
Present information to and respond to questions from groups of managers, clients, customers, and the general public.
Apply common sense understanding to carry out detailed, but non-engaging, written and oral instructions.
Define problems, collect data, establish facts and draw valid conclusions.
Apply good judgment in recognizing scope of authority.
Communicate effectively with co-workers, management, clients, vendors, and customers.
Use of depth perception, close vision, and color vision are all continuously required.

Nice To Haves

Experience with Farm and Ranch chains, animal health and farm supply distributors, national hardware or pet chains, and pet supply distributors is preferred.
Experience with Graphic Design, Video Editing, D2C Advertising, and Ai programs and platforms is preferred.
On the job training may be required

Responsibilities

Lead brand management for the portfolio of Miller brands across multiple channels to strengthen brand positioning and consistency
Manage brand campaigns, development, and positioning of all six Miller Manufacturing brands across retail, and D2C channels.
Oversee governance of brand standards across packaging, retail materials, websites, and digital/social channels.
Conduct consumer and customer research to generate insights that inform both traditional and digital strategies.
Manage corporate brand partnerships that build relevance and visibility across retail and online marketplaces.
Drive corporate communications planning to position Miller Manufacturing positively within our industries and communities.
Lead the development and execution of integrated marketing communications strategies to increase overall brand, company, and product awareness.
Execute new product introductions with comprehensive go-to-market plans spanning retail, Ecommerce, and D2C channels.
Manage trade shows / industry events to support customer relationships and brand presence.
Develop omnichannel campaigns across paid, earned, shared, and owned channels, blending traditional media with digital-first approaches.
Manage shopper marketing programs with Sales team at key accounts, ensuring consistent consumer experiences both in-store and online.
Build and manage partnerships in social media, influencer networks, media outlets, and sponsorships to extend brand reach and credibility.
Manage digital marketing and D2C initiatives to drive consumer engagement and sales growth across all online platforms.
Lead digital demand-generation campaigns supporting Miller’s retail, Ecommerce, and D2C businesses.
Oversee the development of Miller-Mfg.com as a brand hub and D2C sales platform.
Implement advertising campaigns and create content that supports ecommerce sales across marketplaces, direct channels, and retailer websites.
Develop and manage social media strategies and influencer programs that drive consumer engagement, advocacy, and conversion.
Lead email marketing, retargeting, and loyalty communications to strengthen long-term D2C customer relationships.
Lead the development of content to support brand growth, product innovation, and consumer engagement across both traditional and digital platforms.
Create and distribute content including packaging, video, photography, copy, collateral, and product education tools.
Produce social-first content tailored for platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn to fuel brand and company engagement.
Enhance the consumer journey by developing clear, engaging content that highlights key product features and benefits.
Develop storytelling content to communicate brand values and strengthen market position.
Create thought-leadership materials such as blog posts, technical articles, and how-to guides for both B2B and consumer audiences.
Partner with Sales to deliver merchandising, in-store POS, and digital shelf assets that connect retail execution with online messaging.
Manage Miller marketing communications specialist, external agencies, and freelancers to deliver best-in-class campaigns.
Oversee workload prioritization, performance management, and professional development for both internal team members and external partners.
Coach and mentor with a focus on building balanced expertise across traditional and digital marketing skills.
Manage reporting and analytics of marketing KPIs to measure effectiveness and ROI.
Track, analyze, and report results across social, influencer, D2C, brand campaigns, product launches, and retail initiatives.
Use insights to continuously refine strategies and balance investments between traditional and digital opportunities.