Senior Marketing Manager Executive Education

Intuitive•Sunnyvale, CA

About The Position

This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives that drive adoption of da Vinci Surgery among customers. With the direction and leadership of the Senior Group Manager of Executive Education, the Sr. Marketing Manager will develop and implement key programs, materials, and support our marketing and sales teams to help build belief in da Vinci robotic-assisted surgery, expand patient access, and coordinate care teams across the country. The individual will be expected to establish strong relationships with external Key Opinion Leaders (KOLs), healthcare leaders, society leaders, and internal ISI stakeholders such as other marketing departments, sales, training, legal & regulatory, and market access/health economics for: * Strategic planning, marketing, and execution of targeted plans supporting healthcare executives * Ensure execution of societal & IDN strategies leading to sustainable long-term growth * Responsible for KOL development and Total Program Observations (TPO) sites As a Sr. Marketing Manager, you will be required to be capable of managing multiple marketing initiatives in a results-driven environment, operating successfully within a corporate and commercial matrix organization, demonstrate functional capabilities in presentation design and delivery and work cross functionally through effective project management.

Requirements

12+ years’ experience in a medical device company in either Sales or Marketing with prior management level experience
Bachelor’s degree or equivalent required; MBA preferred
Minimum 2-year commitment to the role is required
Ability to work effectively with Marketing and Sales leadership at the Director, VP- level, and Senior Executive leadership levels
Cross-functional leadership skills are required
Highly collaborative, thrives in a One Team Culture
Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision
Excellent executive-level presentation skills
Demonstrated track record of KOL development
Strong desire to work directly with all da Vinci Program hospital Key Stakeholders to collect and present clinical and economic data
Creative problem-solving and an ability to effectively communicate actionable direction and information across varying organizational levels
The ability to influence non-direct reports to achieve program goals that result in improvements in overall regional performance
Proven agility with the ability to anticipate and overcome roadblocks to success.
Proven ability to project manage multiple initiatives at once
Passionate about attention to detail and quality of work
Ability to travel up to 50%

Responsibilities

Build & execute comprehensive marketing plans and corresponding tactical plans / programs to achieve organizational goals.
Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
Assimilate market trends and their potential implications to current and future work/projects.
Understand competition and develop competitive differentiation positioning strategy.
Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)
Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner and increasing adoption of da Vinci surgery.
Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
Coordinate trade show activities, digital/website development, strategies, track/evaluate results and provide recommendations for future marketing promotions.
Identify and develop best-in-class Total Program Observation sites to build 3-pillar belief and excellence; Responsible for targeting, planning, executing, and follow up strategies/tactics.
Support IDNs and Key Account sales leaders by executing growth summits focused on programmatic best practice sharing for sustainable service lines.
Lead cross-functional teams to deliver high value marketing projects and programs.
Deliver impactful presentations to senior and executive Intuitive leadership.
Be a market expert in world of healthcare – effectively leveraging the value propositions, approved claims, customer feedback, and sales input to maximize Intuitive’s footprint and growth trajectory for minimally invasive care.
Be a champion of the Intuitive culture; learning and embodying the company’s individual expectations for success.