Senior Marketing Manager - Shadow Mountain Titles

Deseret Book Company

6d•Hybrid

About The Position

The Senior Marketing Manager is the dedicated marketing leader for the Shadow Mountain imprint within Deseret Book Marketing. This role will own end-to-end consumer marketing strategy for Shadow Mountain's approximately 50-title annual catalog. Responsibilities include developing per-title and per-span campaign plans, coordinating a team of specialists across publicity, events, social media, and advertising, and serving as the connective tissue between Shadow Mountain's editorial vision and Deseret Book's corporate marketing capabilities.

Requirements

5–7 years of progressive experience in book publishing marketing, consumer marketing, or brand management; imprint-level marketing leadership strongly preferred.
Demonstrated ability to develop and execute multi-channel campaigns with measurable results.
Experience managing a small team of specialists (3–5 people) with a track record of developing talent.
Strong analytical skills; comfortable with campaign ROI analysis, budget management, and data-driven decision-making.
Excellent cross-functional collaboration; able to navigate matrix reporting (corporate marketing + imprint editorial) with clarity and diplomacy.
Familiarity with book publishing workflows, seasonal catalog cycles, and trade marketing conventions.
Experience with Asana, MailChimp, social media platforms, and marketing analytics tools.
Strong written communication skills; able to write compelling marketing copy and present strategy clearly.
Bachelor's degree in Marketing, Communications, Business, or related field required.

Nice To Haves

Familiarity with children's, MG, YA, and/or faith-based book markets preferred.

Responsibilities

Develop, execute, and report on the Shadow Mountain marketing strategy annually and per publishing span (Spring/Fall).
Build per-title marketing plans: grade each book by priority, allocate budget and time, define tactics, set KPIs, and track results.
Present marketing plans to the Shadow Mountain team for editorial alignment and author feedback before execution.
Coordinate with the DB Marketing Director on shared resources, co-branded campaigns, and cross-imprint promotions.
Ensure Shadow Mountain's brand identity is clearly differentiated from Deseret Book's house brand while leveraging DB's infrastructure.
Manage four specialists (Publicity, Events, Social Media, Advertising); run weekly standups and manage workflows in Asana.
Set individual goals tied to title and span performance; conduct regular performance check-ins.
Serve as primary escalation point for day-to-day marketing execution decisions.
Own and manage the Shadow Mountain consumer marketing budget covering publicity, events, social media, advertising, and email.
Track expenses at the title level; reconcile actuals against plan monthly.
Deliver monthly performance reports to both the DB Marketing Director and the Associate Publisher/Publisher covering campaign ROI, channel performance, budget utilization, and recommendations.
Produce per-span campaign recaps with lessons learned and forward-looking adjustments.
Serve as the marketing voice in Shadow Mountain's New Product Review (NPR) process — providing market intelligence, comp analysis, and positioning recommendations.
Collaborate with the Author Relations Specialist to ensure campaigns reflect author needs, feedback, and availability.
Work with DB Partner Sales to align marketing with sell-in timelines, distributor advertising, and retail merchandising.
Coordinate with creative/design resources for all marketing collateral; provide briefs, review proofs, ensure brand consistency.
Leverage Deseret Book's infrastructure (email lists, website, retail channels, social following, CRM) to amplify Shadow Mountain campaigns.
Provide input on metadata worksheets (BISACs, comps, KSPs) for all Shadow Mountain titles.
Oversee consumer-facing marketing copy across email, ads, social, and catalog descriptions.
Coordinate book launch strategies across publicity, events, and paid/organic campaigns.
Provide strategic oversight for Shadow Mountain's event marketing calendar; approve event-level marketing plans.
Attend key events as needed to represent the marketing perspective.