Senior Marketing Manager

Special Strong Corporate•McKinney, TX

12d•$100,000 - $150,000

About The Position

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion. Vice President - Marketing Performance & Optimization

Responsibilities

Own the full marketing performance strategy across paid media, funnels, and customer journeys.
Drive alignment across marketing, design, development, and operations to ensure smooth execution.
Lead bi-monthly performance reviews with leadership to drive clarity, priorities, and next actions.
Own Meta + Google strategy, budget allocation, and scaling.
Build and optimize franchise-ready funnels that consistently generate booked calls and high-quality leads.
Reduce CAC through aggressive creative, audience, and funnel testing.
Own the tracking infrastructure: Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
Ensure accurate tracking for appointments, lead quality, follow-up, and conversion outcomes.
Monitor performance across ads, content, funnels, and user behavior.
Deliver weekly insights with clear, actionable priorities that drive growth.
Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.