Senior Marking Manager

The Clear Blue Company•Nashville, TN

13d

About The Position

We are seeking a Senior Marketing Manager to manage and execute The Clear Blue Company’s (CBC) day-to-day marketing initiatives. We are looking for an experienced, technically sound individual with the ability to manage multiple projects concurrently, collaborate across teams, and execute at a high level – someone who shares our values, our passion for serving our residents, and our commitment to the mission of solving the affordable housing crisis. Reporting to the VP, Marketing, this person will serve as the primary day-to-day marketing point of contact supporting CBC’s Development, Asset Management, Capital, and Construction teams. This role is responsible for executing CBC’s established marketing and brand strategy across corporate communications, digital and content, PR, events, property marketing, and other company-wide marketing initiatives. The Senior Marketing Manager will also manage CBC’s Resident First Events Analyst and external marketing vendors and partners. Mission Lead the execution of CBC’s marketing strategy by delivering consistent, high-quality marketing initiatives that strengthen the company’s brand, support business growth, elevate Resident First, and position CBC as the leader in affordable housing.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
6–8+ years of progressive marketing experience, preferably within real estate, development, private equity, professional services, or another complex B2B environment.
Demonstrated experience managing and executing integrated marketing initiatives across brand, communications, digital, content, PR, events, and collateral.
Exceptional writing and editing skills with the ability to translate complex information into clear and compelling communications.
Strong project management skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment.
Experience managing agencies, creative partners, vendors, budgets, and deadlines.
Demonstrated ability to manage and develop junior team members.
Strong creative judgment and attention to detail.
Ability to work effectively with senior executives and cross-functional teams.
Proactive, resourceful, and comfortable independently moving work forward within established strategic direction.

Nice To Haves

Real estate and/or affordable housing experience preferred.

Responsibilities

Manage and execute CBC’s corporate marketing strategy, priorities, budgets, and goals
Manage the company-wide marketing calendar and coordinate priorities across teams
Maintain consistency with CBC’s established brand messaging, standards, and visual identity
Manage external vendors and partners providing marketing and creative support to CBC
Manage marketing budgets, invoicing, timelines, and evaluation of ongoing vendor relationships
Manage CBC’s PR, communications, content, and digital marketing efforts
Manage the day-to-day relationship with CBC’s PR agency and execution of national and local press strategies
Coordinate leadership thought leadership, media opportunities, awards, speaking engagements, and other external visibility efforts
Manage CBC’s editorial and content calendar, including corporate social media strategy and execution
Draft and coordinate company announcements, press releases, talking points, award submissions, executive communications, and other external-facing materials
Manage CBC’s website and oversee ongoing digital content and creative needs
Develop and maintain CBC’s corporate, property, and business-line marketing assets
Manage corporate and deal-level collateral supporting acquisitions, development, capital relationships, investor communications, and business development
Partner with Development and Asset Management on property branding, naming, signage, collateral, photography, digital assets, lease-up materials, and other property marketing needs
Support CB Construction and other CBC-affiliated businesses with collateral, digital content, project storytelling, and marketing needs
Coordinate designers, photographers, videographers, printers, and other creative partners to execute marketing deliverables
Maintain organized and current brand assets, templates, photography, presentations, and marketing collateral
Manage CBC’s corporate events, conferences, sponsorships, and external engagements
Coordinate conferences, sponsorships, speaking engagements, and other industry opportunities
Manage associated deadlines, registrations, sponsorship deliverables, collateral, signage, presentations, and event materials
Coordinate talking points, presentations, and other preparation required for leadership participation
Partner with CBC’s PR agency and internal leadership on execution of identified speaking and external engagement opportunities
Manage the Resident First Events Analyst and oversee marketing support for Resident First initiatives
Manage the Resident First Events Analyst, including priorities, workload, goals, development, and accountability
Ensure Resident First events are planned and executed consistently across participating properties
Oversee messaging, creative, invitations, signage, photography, and communications supporting Resident First events
Ensure Resident First activities, outcomes, and stories are captured for use across CBC communications and marketing channels
Serve as the day-to-day marketing partner to teams across CBC
Partner with team leads to understand marketing needs and translate requests into clear scopes, timelines, and deliverables
Manage multiple concurrent marketing projects from request through completion
Proactively identify needs, anticipate next steps, and move projects forward with limited day-to-day oversight
Establish and maintain processes that create consistency, efficiency, and accountability across the marketing function