Senior Marketing Manager - Oceana Palms

Marriott Vacations Worldwide•Riviera Beach, FL

About The Position

Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships. This role involves creating and scheduling attractive destination vacation packages, liaising with various departments to market these packages, and uncovering opportunities for advertising, cross-promotions, and special events to generate maximum revenue. The position also requires analyzing database forecasts and trends, managing project budgets, developing marketing plans, and conducting evaluations of marketing initiatives. Additionally, it involves managing cross-marketing efforts, ensuring adherence to marketing objectives, and acting as a liaison between corporate and individual properties. The role also includes providing sales channels with marketing tools, working with media buyers, assisting with property promotions, and managing vendor relationships.

Requirements

High school diploma or GED; 5 years of experience in the sales and marketing or related professional area.
Bachelor’s degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; 3 years of experience in the sales and marketing or related professional area.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Nice To Haves

Relocation available for external - Plan 2

Responsibilities

Assists Director of Marketing and Public Relations with marketing tracking, executive status reports, team management, database maintenance and research, and agency relationships.
Creates and schedules attractive destination vacation packages based on identifying need periods and packaging philosophies designed to drive additional revenues and attendance at events.
Liaises with Sales, Rooms, FandB, Planning, Attractions and other marketing partners to create, price and market these vacation packages.
Communicates information on all new packages, products and events to the various areas of sales, operations, accounting, etc. and makes presentations when necessary.
Assists with uncovering opportunities to develop and implement effective advertising, cross-promotions, special events, and other marketing opportunities to generate maximum revenue.
Analyzes database forecasts and trends to provide marketing recommendations to Sales and Marketing/Public Relations (PR) teams for short- and long-term marketing initiatives, focusing on in-the-year periods of need.
Manages the proper administration and communication of assigned project budgets from marketing.
Assists with the development of the annual hotel marketing plan and several additional project marketing plans within the year to achieve both short- and long-term revenue and marketing positioning.
Conducts periodic evaluations of projects, packages and marketing initiatives to determine success rate, profitability, and viability of the product, and submits recommendations regarding enhancing or revising product.
Manages the production of up-to-date and comprehensive team project reports for communicating status to team, director, partners and leadership.
Manages several cross-marketing efforts with attractions, brands, strategic partners and sales team and its clients, so as to maximize company-wide revenue opportunities.
Communicates and adheres to marketing objectives and strategies within Marketing/Public Relations Department and with other departments, partners and agencies before, during and after a marketing project is implemented.
Manages and implements other duties as assigned.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
Acts as liaison between corporate and individual properties in rolling out programs and makes sure that properties are taking advantage of all opportunities provided through corporate.
Works with media buyer to plan and execute advertising.
Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion.
Assists property with materials, tracking/analysis and presentations to owners.
Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
Monitors property compliance with corporate marketing guidelines.
Approves all invoicing.