Senior Marketing Manager

Liberty Mutual Insurance•Boston, MA

2d•Hybrid

About The Position

This is a Boston based position. Candidates who reside within 50 miles of Boston, MA will follow a hybrid schedule, coming into the office two days per week. As a member of the Global Brand & Communications team, the Sr. Marketing Manager will assist with the development and management of integrated marketing plans, primarily focused on employee engagement. This role is key in developing marketing programs that promote brand awareness and consideration among prospective talent, in addition to programs that educate, engage and inspire action amongst internal employees, positioning Liberty Mutual as a great place to work. Partnering with internal stakeholders across the enterprise, you will develop and execute integrated marketing campaigns and evaluate their effectiveness.

Requirements

Bachelor’s degree with a concentration in Marketing or Communications preferred or equivalent experience required; minimum 8 years of relevant project management or agency account management experience with a solid background in integrated marketing
Strong organizational, coordination, project management, and analytical skills, with strong attention to detail
Requires expertise in all areas of marketing and the ability to integrate
Strong ability to present work and lead meetings
Proactive problem solver, with the ability and willingness to jump right in
Excellent written and oral communication skills are required
Budget management experience preferred

Nice To Haves

Prior advertising or creative agency experience preferred

Responsibilities

Strategic management of integrated marketing initiatives:
Proactively leads integrated campaigns from strategic planning to execution, bringing multiple stakeholders and channels together to build an integrated marketing plan that supports goals.
Responsible for gathering ongoing performance data and working closely with measurement and analytics teams to synthesize
Provides inputs into program/project strategy, rooted in best practices and historical performance
Supports budget management of marketing campaigns
Partnership Collaboration:
Manage relationships with internal stakeholders to drive integrated plan and execution forward, delivering on identified opportunities and objectives
Manage relationships with business partners, exercising exceptional account management skills
Partners closely with internal teams inside and outside of GB&C (Social, PR, Comms, Creative, Environmental Social Governance (ESG), DEI, etc.) to support plan objectives
Integrated Project Management:
Demonstrate best-in-class project management skills from project start through completion
Manage integrated team, inclusive of owning status documents, leading team meetings, managing internal teams to ensure timely production and delivery of work, managing internal project portal (Teams site) and more. The process includes managing creative kickoff of assignment, conducting reviews/approvals, delivery of feedback to creative team, oversight of production and final asset delivery to partners.
Ensure projects are completed within the desired budget, schedule, and quality standards
Proactively look for ways to improve existing processes and drive optimizations, while ensuring deliverables are in alignment with our enterprise brand Identity and Values