Senior Marketing Manager

New Realm Brewing Company•Virginia Beach, VA

15d•Onsite

About The Position

The Senior Marketing Manager is the strategic marketing lead for New Realm Brewing. This role owns the marketing vision and plans for each location and the brand overall, ensuring alignment across digital, on-site, events, loyalty, and partnerships. This person sets direction, prioritizes initiatives, manages agency relationships, and partners closely with operations to drive traffic, sales, and brand relevance. This role is not a day-to-day executor. A strategic owner builds the roadmap and ensures strong execution through internal support and agency partners.

Requirements

5-10+ years of marketing experience, preferably in restaurants, hospitality, food and beverage, or lifestyle brands
Proven experience leading restaurant marketing strategy
Comfortable managing agencies and cross-functional partners
Strong strategic thinker who can also roll up sleeves when needed
Confident communicator with operators and leadership

Responsibilities

Develop annual and quarterly marketing strategies for each New Realm Brewing location, aligned to brand goals, seasonal priorities, and business needs
Own the marketing calendar across locations, including campaigns, events, promotions, and brand moments
Define clear objectives, KPIs, and success metrics for all marketing initiatives
Balance brand-building and performance marketing to drive both awareness and revenue
Own the New Realm Brewing website as a core guest experience and revenue-driving channel
Set strategy for website content, structure, navigation, and conversion optimization
Partner with agency and internal teams on ongoing SEO strategy, including local SEO, content optimization, and technical best practices
Ensure the website supports reservations, events, private dining, catering, and brand storytelling effectively
Regularly review site performance and identify opportunities to improve traffic, engagement, and conversion
Serve as the primary marketing partner to operations and leadership
Translate business goals into clear marketing direction for the junior marketing role and agency partners
Provide guidance, prioritization, and feedback to ensure work stays focused and effective
Act as the central point of accountability for marketing performance
Be the main point of contact for the external marketing agency
Set strategy and expectations, review plans, and ensure timely execution
Evaluate agency performance and make recommendations for optimization
Coordinate influencer, media, and partnership strategies with agency support
Ensure consistent brand voice, look, and feel across all channels
Oversee messaging across social, email, SMS, loyalty, website, and on-site materials
Identify opportunities to strengthen guest engagement, community connection, and loyalty
Review campaign performance and insights regularly
Make data-informed decisions and adjust strategies as needed
Report results and recommendations to leadership