Senior Marketing Manager - UX Design

H&R Block•Remote, MO

23h•$101,200 - $161,900•Remote

About The Position

At H&R Block, the Senior UX Design Manager leads the strategy, experience, and visual design direction for the company’s digital web experiences. This role is responsible for shaping how customers interact with H&R Block online by overseeing user experience, user interface design, and overall website experience across key customer journeys. Reporting to the Creative Director within Marketing, this leader partners closely with Product, Technology, Marketing, Content, Analytics, and Customer Experience teams to develop customer-centric digital experiences that drive engagement, conversion, brand affinity, and business growth.

Requirements

Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Digital Media, Marketing, or a related field
10+ years of experience in digital product design, UX design, web design, digital experience design, or related disciplines
3+ years of people leadership experience, including managing and developing design teams
Demonstrated experience leading design strategy and execution for large-scale consumer-facing websites or digital platforms
Strong knowledge of UX research, information architecture, interaction design, visual design, and accessibility best practices
Experience building and scaling design systems and establishing governance for digital experiences
Ability to influence and collaborate effectively across a highly matrixed organization
Experience leveraging analytics, customer insights, and testing to make informed design decisions
Excellent communication, presentation, stakeholder management, and storytelling skills
Proficiency with modern design and prototyping tools such as Figma and related collaboration platforms
Experience working within agile product development environments preferred

Nice To Haves

Experience in a large matrixed marketing organization
Experience with franchised, multi-unit retail, financial services and/or seasonal businesses
Tax or financial services industry experience

Responsibilities

Lead the vision, strategy, and execution of UX and visual design across H&R Block’s website and digital customer experiences
Drive customer-centered design decisions using qualitative research, customer insights, analytics, and usability testing
Lead and develop a team of UX and visual designers, providing coaching, feedback, performance management, and career development support
Partner closely with Product Management, Engineering, Marketing, Content, Analytics, Research, and Customer Experience teams to deliver cohesive digital experiences
Establish and maintain digital design standards, design systems, accessibility requirements, and best practices across web properties
Influence website roadmap priorities by advocating for user needs while balancing business objectives and technical considerations
Oversee end-to-end design processes, from concept and wireframes through final visual design and implementation support
Champion experimentation, testing, and continuous improvement through A/B testing and experience optimization initiatives
Ensure all digital experiences align with brand standards while driving usability, accessibility, and conversion goals