Senior Marketing Manager, Tax & Private Client

MWE•Washington, DC

25d•$138,000 - $194,000•Hybrid

About The Position

The Senior Marketing Manager, Tax & Private Client, drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position combines strategic insights with hands-on execution, drives integrated campaigns that enhance visibility, supports client engagement, and strengthens the firm’s competitive position. The Senior Marketing Manager partners closely with Marketing leadership, Tax & Private Client business teams, and cross-functional marketing, communications, and business development teams to achieve goals.

Requirements

At least ten (10) years of experience in B2B marketing
Bachelor’s degree in marketing, business administration, or a related field
Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
Hands-on experience with contemporary marketing technology and AI platforms
Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impactful story
Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
Ability to operate in an agile environment and quickly iterate
Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities

Responsibilities

Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
Collaborate across practice groups to identify opportunities where Tax & Private Client capabilities align with broader client needs, developing cross-practice marketing initiatives that support cross-selling and business growth
Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.
Manage multi-channel marketing tactics (events, webinars, thought leadership, website, social, email) to elevate visibility and nurture leads
Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
Oversee the marketing aspects of new lawyer onboarding and integration
Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, and others
Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths
Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion
Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency