Senior Marketing Manager - Telethon & Strategic Content

Mater•Town of Newstead, NY

9h•Onsite

About The Position

Mater Foundation is seeking an experienced and creative Senior Manager, Strategic Content to lead its content, storytelling, brand, and production functions in a permanent, full-time position. This senior role, based in Newstead and reporting to the Director, Marketing, will lead a team responsible for content, storytelling, and social media, and for an interim capacity, brand and production support across Mater Foundation. It is a strategic and hands-on role that will oversee the development of compelling cause-led content to drive fundraising performance while ensuring supporters remain connected to the impact of their generosity. The role is also accountable for building the systems, structure, and planning processes that enable a sustainable, high-performing content function. Additionally, this role is instrumental in the content and broadcast strategy and delivery of Queensland’s only live Telethon, the Nine Telethon supporting Mater Little Miracles. The content team operates as a service team within the wider Marketing and Foundation team, requiring comfort with content feeding into other teams responsible for campaign execution. This is an exciting opportunity to combine strategic leadership with hands-on delivery, working across Mater Foundation to bring powerful stories to life and create meaningful supporter experiences.

Requirements

Significant senior-level experience in content, communications, journalism, media, publishing, fundraising or marketing
Demonstrated success developing and delivering content strategies that drive audience engagement, brand awareness and revenue outcomes
Strong experience creating content across multiple channels, including video, email, print and broadcast
Proven experience developing cause-led narratives and impact-driven storytelling
Strong stakeholder engagement and influencing skills, with the ability to work confidently with senior leaders, clinicians, researchers, patients and donors
Experience managing multiple priorities, projects, production workflows and external partners
A solutions-focused mindset and a willingness to roll up your sleeves when needed
Brings energy and enthusiasm to challenges and opportunities
Celebrates success and helps elevate the culture, engagement and performance of those around them

Nice To Haves

Experience in fundraising, healthcare, media or the not-for-profit sector will be highly regarded
Experience using AI and emerging technologies to enhance content development, workflow efficiency and audience engagement

Responsibilities

Lead Mater Foundation’s content and storytelling strategy across fundraising, stewardship and brand activities
Developing compelling cause narratives across campaigns, appeals, lotteries, philanthropy and community fundraising programs
Building and maintaining a pipeline of patient, clinician, researcher and donor stories
Establish and continuously improving content planning frameworks, workflows and governance processes to ensure content is proactively sourced, prioritised, produced and delivered in support of organisational and fundraising objectives
Oversee content planning and delivery across digital, social, broadcast, print and supporter communications
Lead the content strategy, storytelling and production planning for the Nine Telethon supporting Mater Little Miracles, including end-to-end ownership of Telethon Day content and audience experiences
Build strong relationships with broadcast, creative and production partners to deliver high-quality outcomes
Oversee the delivery of campaign collateral, creative assets, event signage and supporter-facing materials
Leading the implementation and adoption of AI to support content delivery efficiencies
Use audience insights, data and performance metrics to continuously improve content effectiveness

Benefits

Commensurate with experience plus superannuation
Access to not-for-profit salary packaging up to $15,900
Access to many staff benefits
Generous salary packaging options, including meal and entertainment benefits
Access to industry-leading training and professional development through Mater Education
Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
Access a range of health and wellbeing services with a corporate discount on private health insurance
Exclusive discounts across dining, retail, travel, accommodation
Unlimited access to discounted gyms via the Fitness Passport program
Convenient, discounted on-site parking
Reduced prices at our campus cafés and coffee spots