Senior Marketing Manager - Specification Brand Engagement & Partnerships

Lutron Electronics Co., Inc•New York, NY

About The Position

Lutron is seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.

Requirements

Comfortable with creative strategy; able to conceive of novel brand experiences and partnership opportunities and connect them to audience passion points and business outcomes
Experience managing marketing, partnership, sponsorship, or event budgets, including making financial recommendations and evaluating tradeoffs across competing opportunities
Ability to negotiate partnership terms with external organizations, agencies, influencers, or industry partners while maintaining strong relationships and brand alignment
Demonstrated ability to connect brand campaigns and creative activations to measurable business outcomes through data-driven analysis and performance measurement
Strong cross-functional leadership skills, with the ability to align internal stakeholders and external partners around shared goals, roles, and measures of success
Bachelor's degree required; preferably in Marketing, Communications, or a related field
10+ years of relevant work experience in Marketing and related fields
Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Google Analytics, etc.)
Willingness to travel up to 20% of the time
Authorized to work in the U.S. and will not require Lutron to sponsor for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.

Responsibilities

Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
Collaborate with internal Communications team on the creative campaign strategy and deliverables
Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning
Develop budget recommendations across partnership and engagement opportunities, balancing brand value, expected outcomes, strategic priorities, and available resources
Evaluate partnership proposals and activation opportunities, bringing clear recommendations to team leadership for review and approval when appropriate.
Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
Coordinate the execution of events and brand activations in partnership with internal teams and agency support
Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts
Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs
Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities
Identify high-impact sponsorships, collaborations, and industry moments that align with the brand
Negotiate with partner organizations, influencers, agencies, and industry representatives to develop mutually valuable partnerships that align with Lutron’s brand standards, strategic objectives, and budget expectations
Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials
Represent Lutron in partner conversations, ensuring commitments, deliverables, financial terms, and engagement expectations are clearly defined and effectively managed
Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities