Senior Marketing Manager, Patient & HCP Marketing (Encaleret)

BridgeBio Pharma•Palo Alto, CA

6d•$161,900 - $191,500•Hybrid

About The Position

The Senior Marketing Manager will provide dedicated execution support for the commercialization of a key asset (encaleret), partnering closely with both the Associate Director, Patient Marketing and the Associate Director, HCP Marketing. This role blends tactical rigor with hands-on execution, translating patient and HCP brand strategy into high-quality marketing programs delivered on time and on budget. This person will be a critical connective thread across the patient and HCP marketing workstreams, working closely with cross functional partners in Market Insights, Market Access, Regulatory, Medical Affairs, Sales, Legal and agency partners to keep integrated commercial plans moving. The ideal candidate is someone who has product launch experience and can absorb strategic direction from both Associate Directors and reliably turn it into finished, compliant, on-brand deliverables — comfortable structuring ambiguity and rolling up their sleeves to get things done. This position requires excellent project management, communication, and cross-functional collaboration skills. The Marketing Manager will report to the Associate Director of Marketing.

Requirements

5-7 years of experience in digital marketing, communications, or product marketing, ideally within biotech, pharma, or a related healthcare industry
Proven ability to balance strategic direction from senior stakeholders with hands-on, detail-oriented execution
Strong project management skills; experience coordinating multiple concurrent workstreams, timelines, and budgets
Experience managing the MLR/promotional review process
Launch experience in a competitive market
Strong cross-functional collaboration skills and ability to influence without direct authority
Comfortable operating in fast-paced, ambiguous environments and making decisions with incomplete information
Results-oriented, with emphasis on ROI and performance metrics
Excellent oral, written, and presentation skills; strong proficiency in PowerPoint and core business tools
Passionate about serving patients suffering from genetic diseases
Proven self-starter, able to work independently and as part of a team, while keeping multiple stakeholders aligned
High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Ability to travel (~20%) is required
Demonstrated curiosity and adaptability in adopting AI-powered tools and technologies

Nice To Haves

MBA or other advanced degree
Healthcare advertising agency experience
Exposure to competitive intelligence, analytics, and market research/insights
Rare disease experience preferred

Responsibilities

Serve as the day-to-day execution lead for patient and HCP marketing tactics, working in lockstep with both Associate Directors to keep launch plans on track
Translate brand strategy and messaging direction from the Patient and HCP Associate Directors into clear execution plans, briefs, and timelines
Manage the tactical plan calendar across both workstreams, ensuring dependencies are visible, conflicts are surfaced early, and deadlines are met
Work closely with agency partners to manage ongoing deliverables, track project status, and communicate timelines to all internal and external stakeholders
Support development of assets across both patient and HCP marketing, including patient education materials and programs as well as HCP-facing tools and sales aids across digital and print channels
Act as the primary execution lead for day-to-day tasks for HCP speaker bureau, congress support, patient webinars, email campaigns, core print collateral, and more
Support end-to-end execution by aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
For select projects, support the medical, legal, and regulatory (MLR) review process for promotional and non-promotional materials, ensuring accuracy and compliance
Collaborate on content adaptation for multiple audiences (patients, caregivers, physicians, and other HCPs), maintaining message consistency and scientific integrity
Maintain organized documentation of approved claims, messaging platforms, and material versioning for ongoing team reference
Support execution of patient ambassador programming, coordinating logistics, content, and stakeholder alignment
Identify priority conferences and advocacy events and ensure conference-ready resources are prepared for field and team execution
Lead end-to-end marketing execution for select patient and HCP conferences/events, including logistics coordination, materials management, and cohesive on-site brand presence
Define and track KPIs tied to patient and HCP tactic objectives; compile dashboards and status updates for leadership
Manage budget tracking and vendor/agency coordination for assigned programs, flagging risks early and driving resolution
Coordinate with digital marketing to build out and maintain customer engagement channels (websites, email, CRM/Veeva content) for both audiences
Partner with commercial operations, sales, brand analytics, IT, and MCM to ensure smooth field and channel execution
Analyze performance data and field feedback to inform continuous improvement and process efficiencies as the brand scales toward and through launch

Benefits

Market-leading compensation
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Pre-tax commuter benefits (transit and parking)
Referral bonus for hired candidates
Subsidized lunch and parking on in-office days
100% employer-paid medical, dental, and vision premiums for you and your dependents
Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
Fertility & family-forming benefits
Expanded mental health support (therapy and coaching resources)
Hybrid work model with flexibility
Flexible, “take-what-you-need” paid time off and company-paid holidays
Comprehensive paid medical and parental leave to care for yourself and your family
Career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching