Senior Marketing Manager, NA Campaign Marketing

Gartner•Irving, TX

8d•$94,000 - $134,000•Hybrid

About The Position

The Senior Manager, North America Campaign Marketing is a strategic marketing leader responsible for developing and executing integrated marketing campaigns that drive engagement, community growth through lead generation, registrations, and participation across Gartner's C-Level executive communities. This role will oversee campaign strategy for multiple executive audiences, likely supporting two role-based portfolios across CIO, CISO, CDAO, CFO, CHRO, CSCO, and broader CxO communities. The Senior Manager will serve as the primary marketing strategist for their assigned audiences, leveraging customer insights, campaign performance data, and market trends to develop impactful, executive-focused marketing programs. This role goes beyond campaign management. We are looking for a true strategic marketer who thrives on understanding customer needs, translating insights into compelling messaging, and delivering integrated campaigns that influence engagement and business outcomes. As a senior member of the team, you will also serve as a player-coach, helping elevate marketing excellence across the organization, mentoring Campaign Marketing Managers, improving processes, and continuously evolving our campaign tactics, channel mix, and go-to-market approach.

Requirements

6+ years of experience in B2B campaign marketing, integrated marketing, demand generation, growth marketing, or related disciplines.
Experience developing and executing audience-centric marketing strategies that drive measurable business outcomes.
Demonstrated success marketing to executive or senior-level business audiences.
Strong analytical mindset with the ability to translate data and customer insights into actionable marketing strategies.
Experience managing complex, multi-channel marketing campaigns from strategy through execution and optimization.
Experience leveraging audience insights, segmentation, and customer journey strategies to drive measurable business outcomes.
Exceptional stakeholder management and cross-functional collaboration skills.
Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
Excellent communication, presentation, and storytelling skills.
Bachelor's degree or equivalent experience.

Nice To Haves

Experience marketing to CIO, CISO, CFO, CHRO, CSCO, CDAO, or other executive audiences.
Background in subscription-based businesses, research organizations, professional services, membership organizations, or executive communities.
Experience working in a highly matrixed, fast-paced organization.
Familiarity with marketing automation, CRM, analytics, and campaign performance measurement tools.

Responsibilities

Own the annual tactical campaign strategy and integrated marketing roadmap for assigned executive communities and role-based portfolios.
Develop data-driven marketing strategies/tactics that drive community growth, executive engagement, registrations, participation, and retention.
Build audience-centric messaging and campaign frameworks tailored to the unique priorities of C-Level executives.
Partner with Community Program and Content teams to align marketing programs with member acquisition, engagement, and growth priorities.
Translate customer insights, behavioral data, market trends, and campaign performance into strategic recommendations that influence campaign direction, audience engagement, and growth opportunities.
Lead the development and execution of multi-channel marketing campaigns across email, digital, social, content, event promotion, and emerging channels.
Collaborate with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution.
Proactively identify opportunities to improve campaign performance through segmentation, testing, personalization, and optimization. Demonstrate initiative by challenging assumptions and driving continuous improvement.
Analyze campaign results and make data-driven recommendations to improve engagement, registrations, net new leads and ROI.
Serve as a player-coach within the Campaign Marketing team, providing guidance, mentorship, and best practices to Campaign Marketing Managers while helping elevate marketing excellence across the team.
Help establish and evolve scalable campaign frameworks, workflows, and operational processes.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Share knowledge and elevate marketing capabilities across the broader team.
Serve as a strategic thought partner to the Director, NA Campaign Marketing, providing insights, recommendations, and informed perspectives that support business growth, audience engagement, and organizational priorities.
Contribute to cross-portfolio and enterprise-level marketing initiatives that drive business growth across Gartner C-Level Communities.
Support larger-scale campaigns that span multiple executive roles, communities, or regions where business priorities are required.
Lead and influence cross-functional stakeholders across marketing, content, community, analytics, and operations teams to drive alignment, remove obstacles, and achieve shared business objectives.
Develop and lead strategic workshops with content and community teams to foster a culture of excellence, continuous improvement, and consistent execution at scale.