Senior Marketing Manager - Lung Cancer
About The Position
This role is for a Senior Marketing Manager focused on EGFR lung cancer marketing, aiming to accelerate impact for patients and strengthen market leadership. Based in Gaithersburg, Maryland, the position reports to the Marketing Operations Director. The role involves developing strategy and execution for key launches and other pipeline brands, building and delivering commercial launch plans, monitoring business performance, and translating scientific insights into market outcomes. The ideal candidate will combine rigorous evidence with creative, Digital First tactics. The team is agile, valuing fast learning, smart risk-taking, and cross-functional partnership. Collaboration with brand leaders, field teams, and the Agency of Record is key to bringing clarity to complex markets, challenging assumptions with data, and delivering impactful assets and initiatives.
Requirements
- Bachelor’s degree, preferably in a scientific or business rigor.
- Minimum of 3 years’ experience in the pharmaceutical or healthcare sector.
- Experience in market-focused roles, including leadership of agency partners to deliver high-impact marketing initiatives.
- Proven track record of leading and delivering AI driven marketing projects that generate measurable customer impact within pharmaceutical environments.
- Demonstrated expertise in NPP and personal promotion activities, including external stakeholder management with healthcare professionals.
Nice To Haves
- High learning agility and adaptability in dynamic, rapidly evolving environments.
- Strong history of delivering high performance and results.
- Demonstrates strong leadership behaviors and a positive cultural attitude.
- Experience in customer-facing roles (through commercial functions Sales, Access, etc.) is highly valuable.
- Previous experience within oncology is highly desirable.
Responsibilities
- Implement the lung cancer brand strategy through the design and delivery of impactful tactics that drive adoption and differentiation.
- Create derivative materials from the CVA (leave-behinds, RTEs, flash cards, speaker decks, NPP assets, etc.) grounded in scientific evidence and market research, consistently applying a Digital First approach.
- Advance and implement robust tactical plans for NPP activities and digital initiatives across the lung portfolio.
- Assemble and integrate feedback from brand and field teams to continually refine asset development and campaign execution.
- Partner across Marketing to disseminate protocols, drive innovation through AI initiatives, and strengthen collaboration across brands.
- Oversee budgets and KPI tracking for projects in partnership with the Agency of Record.
- Lead project teams effectively, aligning cross-functional stakeholders and influencing decisions.
- Facilitate and lead Advisory Boards with external stakeholders, translating insights into clear strategic direction and actionable programs.
- Generate AI-driven content for assigned Lung Cancer Franchise brands in alignment with the Customer 2030 ambition.
Benefits
- Eligibility for various incentives, including short-term incentive bonuses and equity-based awards for salaried roles.
- Qualified retirement programs.
- Paid time off (i.e., vacation, holiday, and leaves).
- Health, dental, and vision coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
