Senior Marketing Manager - Loyalty Promotions

Lowe's Companies, Inc.•Mooresville, NC

5d•Onsite

About The Position

The Senior Marketing Manager of Loyalty Promotions is responsible for defining and executing the strategic vision for loyalty 'member' promotions across the customer lifecycle. This role supports Loyalty and Customer Marketing (CM) by identifying high-impact opportunities to drive customer lifetime value (CLV), retention, and long-term engagement. This leader will own the promotional roadmap, advance personalization capabilities in partnership with technology, and develop a best-in-class measurement framework to optimize promotional effectiveness. Additionally, this role will lead the strategy for Member Week and other marquee loyalty moments, ensuring clear value propositions that deepen member engagement and brand affinity.

Requirements

Bachelor’s degree in Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
8-10 years of general marketing experience
5 years of experience in retail, promotions strategy, or related growth strategy roles
5 years of brand or integrated marketing leadership experience for consumer brands or retailer
Proven experience building and executing promotional strategy at scale
Strong analytical expertise with experience designing measurement frameworks and evaluating incremental impact

Nice To Haves

Experience working cross-functionally with Product, Tech, Merchandising, and Finance teams
Demonstrated ability to balance strategic thinking with operational execution

Responsibilities

Deploys mass promotional offers and targeted lifestyle offers to loyalty members in alignment with the loyalty promotions strategy to strengthen member engagement and drive incremental sales.
Identifies key customer moments, life stages, and behaviors where promotions can drive incremental CLV, retention, and engagement.
Reviews revenue goals with leadership and recommends areas of operational optimization to improve long-term loyalty and customer value.
Identifies high-impact categories, product opportunities, and promotional levers and provides recommendations on best path forward to Loyalty and Customer Marketing leadership ensuring plans are in alignment across the marketing organization.
Determines where strategic offers can accelerate acquisition, repeat purchase, cross-category adoption, and reactivation.
Partners with Merchandising, Finance, CRM, Marketing, Product, Technology, and Engineering to align promotional strategy with business goals.
Creates use cases, prioritization, and test-and learn agendas and share details with leadership to influence the roadmap for personalized promotions & strategy.
Advances automation and targeting capabilities to improve offer relevance, personalization maturity, and performance.
Owns the measurement framework for promotional performance, including customer behavior trends, incrementality, and mass versus targeted offer impact.
Establishes testing standards, reporting dashboards, and insights to support optimization and executive decision-making.
Owns the end-to-end strategy for Member Week and other marquee loyalty events.
Defines event value propositions, promotional pillars, growth levers, and storytelling in partnership with Marketing and Brand.
Leads, mentors, and develops a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.