Senior Marketing Manager, Immuno-Oncology Congress
About The Position
AstraZeneca is a global, science-led, patient-focused pharmaceutical company leading a revolution in oncology to redefine cancer care with the bold ambition to eliminate cancer as a cause of death. This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. The Senior Marketing Manager, Immuno-Oncology Congress, will be responsible for strategy and execution of IO congress presence across tumors, including marketing content, sponsorships, and overall AZ presence. This role collaborates with cross-functional partners to implement effective market shaping activities. These efforts aim to drive commercial success across our IO franchise. The position involves leading and coordinating with both internal and external collaborators to ensure consistent key HCP promotions. This position will report into the Head of Marketing and can be remote or based at our Gaithersburg, MD campus, headquarters for the Oncology Business Unit.
Requirements
- Bachelor's Degree in relevant field
- 3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
- Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
- Strong organization and project management experience
- High emotional intelligence with a collaborative, inclusive approach that drives team success
- Experience building and integrating new capabilities that are relevant for brand success
Nice To Haves
- MBA in relevant field
- Oncology or specialty care experience
- Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
- Product launch experience
- Customer facing experience
- Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs
- Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
- Ability to effectively manage multiple competing priorities and projects
- Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact
- Ability to lead without authority
- High capability at working collaboratively, thinking strategically and operating effectively in a rapidly evolving and competitive market place
- High ethical standards and personal integrity
Responsibilities
- Lead end-to-end planning and execution of US IO presence at key oncology congresses including exhibits, symposia, sponsorship activation, omnichannel presence and cross-functional planning
- Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
- Coordinate booth content, design, approval, training, and onsite logistics in collaboration with Medical and Commercial teams.
- Engage with field teams to capture local insights informing promotional messaging, tools, and resources
- Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation (e.g. POs, invoices, etc.)
- Collaborate with peer marketing leads across the US to improve strategic alignment and executional pull-through
- Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
- Assist in the identification, evaluation, and adoption of new partnerships and technologies
- Introduce creative, sustainable, and cost-effective solutions to enhance congress impact.
Benefits
- short-term incentive bonus opportunity
- equity-based long-term incentive program
- qualified retirement program [401(k) plan]
- paid vacation and holidays
- paid leaves
- health benefits including medical, prescription drug, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Senior
