Senior Marketing Manager, Fiber and Access Solutions

VIAVI Solutions•Germantown, MD

4d•$99,400 - $184,600

About The Position

VIAVI (NASDAQ: VIAV) is a global leader in test and measurement and optical technologies. Our test, monitoring, assurance, and resilient position, navigation and timing solutions enable and secure critical infrastructure ranging from data center ecosystems and communication networks to military, aerospace, railway and first responder communications. In addition, we develop and advance technologies used in high-volume optical applications across anti-counterfeiting, consumer electronics, aerospace, industrial and automotive end markets. Learn more about VIAVI at www.viavisolutions.com. Follow us on VIAVI Perspectives, LinkedIn and YouTube. With our leadership position in the industry, VIAVI provides a dynamic and fulfilling work environment. Our employees are driving the world’s most advanced networking technologies, in a team-based culture that simultaneously holds everyone to the highest standards while providing the individual support needed to excel. We are seeking a Senior Marketing Manager for Fiber and Access Solutions. This role leads a matrixed team responsible for marketing strategy and execution in the following solution areas: Test instruments for fiber and cable broadband networks, data center interconnect / inside data center Fiber monitoring Fiber sensing The matrixed program team includes Solution Marketing, Product Line Management, Regional and Channel Marketing, Creative Services and other groups who collaborate to develop and execute marketing activities worldwide.

Requirements

Strong background in B2B technology marketing, with special emphasis on program and campaign development and management
Ability to think strategically while being willing to “roll up your sleeves” and execute
Demonstrated track record of being able to work independently and deliberately with an entirely remote set of stakeholders globally
Strong content development and editing skills, to include message development, and email, ad, and web copy
Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; comfortable interacting with executive suite
Must be extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail

Nice To Haves

Minimum 5-7 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences
Experience marketing to network operators, hyperscale companies and data centers
Keen understanding of the data center ecosystem, including hyperscalers, co-location providers, and the contractors who serve them
Proven track record of generating awareness and leads with integrated marketing programs
Familiarity with the major industry bodies, trade events and media

Responsibilities

Lead a global, matrixed team responsible for developing and executing an integrated marketing plan that establishes VIAVI as a thought leader, drives awareness, creates demand, and supports our sales team through effective sales enablement and content.
Serve as the overall marketing communications lead for the FAS BU responsible for developing audience-appropriate marketing assets including collateral, customer events and/or seminars, social media, SEO, digital/websites, blogging, etc.
Act as strategic lead for major corporate events where FAS solutions are the primary product lines represented.
Align with other VIAVI marketing program teams on events and activities where the FAS BU products/solutions can also be marketed.
Define and manage the program execution budget.
Orchestrate and manage the execution cycles with the regional teams, creative services, marketing operations, Web, PR, Social and other critical centralized business functions necessary to execute.
Define and manage the program execution budget.
Define metrics necessary to demonstrate success and support business outcomes.