Senior Marketing Manager - Federal

Zscaler

8d•Remote

About The Position

Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a seasoned Senior Marketing Manager, Federal, to join our team. This is a remote U.S. role (East Coast preferred), reporting to the Director, US Government and Education. The Senior Marketing Manager - Federal, owns the strategy and execution of integrated marketing and CXO engagement programs that increase awareness, create demand, and expand customer adoption across key U.S. Federal accounts. The role makes a measurable impact by partnering with Federal sales and alliance teams to prioritize and influence strategic opportunities—using data and insights to prove ROI, move accounts through the buyer journey, and accelerate pipeline and revenue growth.

Requirements

Experience marketing to public sector organizations, specifically to the U.S. Federal government
Professional experience in a field marketing role, with a track record of delivering measurable results
Experience tracking ROI and analyzing performance across campaigns, events, and programs
Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions
Ability to travel within territory as needed (up to 25%)

Nice To Haves

Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs
Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity
Proficiency with data analytics skills and CRM tools

Responsibilities

Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey.
Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs
Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement
Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more
Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results