Director Federal Marketing

Darktrace•Washington, DC

About The Position

We are looking for a strategic, mission-driven Director, Field Marketing to lead all go-to-market efforts across U.S. Federal Government. This marketing leader will shape how we position cybersecurity and AI capabilities to civilian, defense, and intelligence agencies – driving thought leadership, awareness, trust and measurable pipeline impact. You will lead the federal marketing strategy end-to-end, partnering closely with Federal sales leaders and Darktrace marketing organization to set clear objectives and execution that align to business priorities. This role requires deep understanding of the federal procurement, compliance frameworks, and the unique expectations for federal CISOs, security teams, and mission owners. You should have demonstrated experience and impact across thought leadership, messaging and positioning, content development and delivery, event execution, partner and disti alignment, and demand generation. If you thrive at the intersection of national security, advanced technology innovation and high-performance GTM execution, then we would like to meet you.

Requirements

Bachelor’s or master’s degree in marketing, business management and/or political science.
8+ years of B2B marketing experience, with at least 5 years in U.S. Federal Government marketing in technology companies.
Demonstrated understanding of federal procurement, compliance frameworks, mission-driven buying behavior in FSI, DoD, IC
Experience marketing cybersecurity, cloud, AI or platform solutions
Proven track record driving pipeline and influencing sales outcomes, preferably in federal or gov audiences.
Strong story creator that can translate technical capabilities into mission impact and use cases, with clear value and benefits that drive action.
Experience with ABM, field marketing, events management, and integrated demand gen.
Familiar with federal contracting vehicles and GTM motions
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity

Responsibilities

Federal GTM Strategy and Leadership Build and execute the federal marketing strategy across DoD, civilian, and IC.
Develop clear, differentiated messaging, positioning, use cases and content that align to mission outcomes, evolving federal cybersecurity mandates, and AI adoption. Must resonate with CISOs and mission owners.
Develop and deliver a thought—leadership plan to seed Darktrace speakers and content that shape the narrative in market.
Partner closely with Federal Sales, Product, Product Marketing, Marketing, Corporate Affairs to ensure tight alignment on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.
Own pipeline creation and acceleration for the federal segment Build a repeatable, data-driven federal marketing engine that scales.
Design and execute targeted programs that address federal use cases, customer needs, procurement cycles, and compliance requirements (e.g. FedRAMP, CMMC, EO 14028)
Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings (e.g., RSA Public Sector Day, DoDIIS, AFCEA events, agency-specific forums)
Build marketing materials that drive through sales and channel, or direct to agency including executive-ready narratives, demos, presentations, content snacks, designed for federal audiences.
Drive presence and influence within federal communities, associations, and thought-leadership platforms.
Collaborate with channel marketing, federal systems integrators, channel partners, and alliances to co-market solutions and expand reach.
Align plans and joint value propositions and partner-led motions tailored to federal missions with the sales and marketing teams.
Monitor federal cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership.
Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly.
Build repeatable processes leveraging Darktrace systems for campaign execution and optimization.
Manage federal marketing budget with 100% accuracy and transparency, delivering ROI and pipeline.