Senior Marketing Manager, Engagement (Cutting Machines)

Cricut•South Jordan, UT

25d

About The Position

Cricut is looking for a Senior Marketing Manager to lead marketing journeys that inspire machine owners to return to Design Space, start projects, and build lasting creative habits. You will own lifecycle marketing for Cricut cutting machines, including Maker, Explore, and Joy, using Braze-powered channels such as email, push, SMS, in-app messaging, and paid social. Your work will drive onboarding, engagement, and reactivation, across key user cohorts: new owners, active users, lapsed users, and global audiences. This role is for a strategic, creative, data-driven marketer who can quickly become fluent in Cricut machines, Design Space, user behavior, and the moments that turn “I should make something” into “I made that.”

Requirements

7+ years in lifecycle, CRM, retention, engagement, product, or growth marketing.
Experience with consumer apps, connected hardware, creative platforms, subscriptions, or DTC.
Hands-on experience building multi-channel owned and paid campaigns.
Experience with Braze or a similar engagement platform.
Track record improving activation, engagement, retention, usage, or LTV.
Strong analytical skills and ability to turn data into action.
Experience with segmentation, personalization, triggers, automation, testing, and measurement.
Strong product sense across hardware, software, content, and marketing.
Clear communicator with strong documentation and proactive updates.
Creative, organized, resourceful, and user-first.

Nice To Haves

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.
You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.
You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.
If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

Responsibilities

Own the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity.
Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation.
Become an expert in Cricut machines, Design Space, materials, project types, and user workflows.
Use email, push, SMS, paid social, in-app messaging, banners, and pop-ups to drive engagement and cut conversion.
Partner across creative, product, engineering, international, data, research, and digital marketing to execute campaigns.
Work with data teams to define segments, triggers, tests, dashboards, and performance readouts.
Tie marketing performance to first 7-day cuts, cuts per user, active cutters, international engagement, and campaign metrics.
Document roadmaps, calendars, briefs, tests, learnings, and updates to keep teams aligned.