12658 - Senior Marketing Manager, Demand Generation - GA - On Site

Distro • Duluth, GA

55d • $1 - $2 • Onsite

About The Position

The Senior Marketing Manager, Demand Generation will focus on demand generation activities to help drive quality leads for sales that generate revenue. This position requires a strong background in marketing with some B2B experience, excellent analytical skills, and a passion for creating impactful campaigns.

Requirements

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and strategic-thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively-and independently-in a fast-paced, dynamic environment.
• Proficiency in project management, marketing automation tools, CRM and other marketing technologies.
• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or software marketing.
• Primarily involves sitting for extended periods, often at a desk or computer.
• Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Occasional walking or traversing throughout the office to meet with leaders and other employees.
• Ability to read and analyze data on a computer screen (or to read and analyze data with reasonable accommodation) and in printed materials.
• Minimal physical lifting required, but may involve handling documents, and lifting light office supplies.
• High level of accuracy needed for managing products, reports and contracts.
• Ability to strategically plan the needs of the department.
• Manage multiple tasks and projects simultaneously, often under tight deadlines.
• Make informed decisions regarding the best plan for paid media strategies.
• Handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.
• Strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
• Communicate with individuals from diverse cultural backgrounds, demonstrating cultural awareness and sensitivity.
• Prepare clear and concise documentation, including emails and notes.
• Lead planning sessions and team meetings.
• Provide clear instructions and support for clients, employees and managers.
• Present information effectively in training sessions with employees and other departments.

Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's solutions and services.
• Collaborate with cross-functional teams, including product, sales, and customer service, to identify and produce materials that support the prospect-to-client lifecycle.
• Create and manage targeted marketing campaigns across various channels, including events, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing, specifically as it pertains to our target markets.
• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior