Senior Marketing Manager, Demand Generation

Paytient•Columbia, MO

46d

About The Position

We’re seeking a self-starter who loves to build new capabilities that measurably accelerate marketing-driven pipeline and revenue growth for rapidly growing, early-stage companies. You’re a leader and a self-contributor (for now) who will put all the marketing tactics, processes and mechanisms in place to hit our aggressive revenue goals. You’re a strategic challenger and executional powerhouse - the center of gravity for marketing-initiated revenue acceleration. You’ll lead cross-functional campaign planning and delivery as an individual contributor, managing multiple channels with precision and attention to detail. By defining and executing innovative strategies, you’ll help Paytient stand out in a highly fragmented market. If you thrive in high-octane companies delivering meaningful, life-changing solutions that make healthcare more accessible—we’d love to hear from you.

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment.
Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results.
A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action.
Strong and innate analytical mindset, challenging and using insights drive better results
Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Nice To Haves

Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus

Responsibilities

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey.
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance
Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dicate.