Demand Generation Marketing Manager, Operations

Gradial•Seattle, WA

8d•$125,000 - $150,000

About The Position

Gradial is a Seattle-based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large-scale migrations to new design systems, and continuous content optimization while adhering to company and product brands. Backed by world class investors, we’re looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias towards action and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong. Role Overview As the Demand Generation Marketing Manager, Ops at Gradial, you’ll power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns — ensuring every program runs efficiently, tracks accurately, and converts effectively. You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you’ll enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go-to-market motion.

Requirements

3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
Hands-on expertise with HubSpot Marketing Hub — automation, workflows, and reporting
Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
Strong copywriting skills for lifecycle and nurture programs
Analytical mindset with proficiency in funnel reporting and conversion tracking
Organized, detail-oriented, and comfortable in a fast-paced startup environment

Nice To Haves

Experience building lead scoring and lifecycle automation
Familiarity with CRM data flow between marketing and sales tools
Knowledge of email deliverability and A/B testing best practices

Responsibilities

Own HubSpot automation, workflows, and lifecycle management
Maintain clean, segmented data and lead routing across systems
Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
Build and optimize nurture programs, newsletters, and landing pages that drive conversion
Write and test campaign and email copy aligned to buyer stages
Develop dashboards and reports to track funnel health and campaign performance
Partner with Sales on lead flow, scoring, and handoff alignment
Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
Test and iterate for continuous improvement and scalable growth