Demand Generation Marketing Manager

Zip•San Francisco, CA

About The Position

Zip is looking for an Demand Generation Marketing Manager to join our growing Corporate Marketing Organization. In this role, you will be the engine responsible for the end-to-end planning, flawless execution, and optimization of a high volume of third-party sponsored events. This includes everything from large-scale tradeshows with compelling booth activation to smaller, high-value 1:1 executive meeting programs. You will work closely with cross-functional teams to create compelling activations, thought leadership, and awareness to promote our campaigns effectively. The ideal candidate is a metric-driven, disciplined professional who can bring a creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

Requirements

4+ years experience in event marketing.
Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs.
Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment.
A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations.
Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues.
A creative with a passion for experiential activations and audience engagement.
Excellent written and verbal communication skills - including copywriting.
Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company.

Nice To Haves

Experience in project management software, event marketing or management, and sales management tools: Asana, Salesforce, Marketo, webinar platforms, etc.

Responsibilities

Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI.
Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.