Senior Marketing Manager, ABM

Ontra

18d • Remote

About The Position

Ontra is seeking a Senior Marketing Manager, ABM reporting to our Director, Demand & Lifecycle Marketing.
For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below.
We’re looking for someone excited to develop and execute high-impact ABM programs that accelerate pipeline growth, create a seamless collaboration between Marketing, Sales, Business Development, and Customer Success, optimize resource allocation towards strategic accounts, and deliver bespoke, high-touch experiences that forge lasting relationships with key decision-makers.
If you are a dynamic strategic leader with a proven track record in orchestrating cross-functional teams to drive impactful account-based marketing strategies, while intuitively analyzing data and understanding C-suite challenges to craft personalized content experiences, we’d love to get to know you!

Requirements

• Experience: 5+ years in B2B SaaS marketing, specifically with account-based marketing experience in a high-growth environment.
• ABM Expertise: Proven track record of leading and executing both 1:1 and 1:few ABM programs, resulting in significant pipeline growth.
• Collaboration: Demonstrated experience collaborating with Sales Operations and Sales personnel on account selection, research, and territory planning.
• Content Development: Proficiency in working with design and content teams to create high-touch assets, such as custom landing pages, personalized email streams, and targeted ads.
• Technical Skills: Hands-on experience with CRM systems, like Salesforce, and ABM platforms, including managing an ABM budget and reporting on key metrics such as CAC, MQLs, SQOs, and pipeline velocity.

Responsibilities

• Program Development and Execution: Lead the creation and implementation of high-impact account-based marketing programs that drive pipeline growth and enhance engagement with key accounts.
• Cross-Functional Coordination: Strengthen collaboration between Marketing, Sales, Business Development, and Customer Success to ensure a unified approach to targeting high-value accounts.
• Pipeline and Growth Optimization: Use intent data to accelerate sales cycles and improve win rates, focusing resources on strategic accounts to drive efficient growth.
• Bespoke Marketing Experiences: Develop and manage hyper-personalized marketing initiatives that create meaningful relationships with executive decision-makers in strategic accounts.
• Data Analysis and Outreach: Analyze intent data daily to identify high-priority opportunities and execute timely outreach, leveraging insights to guide sales initiatives.
• Performance Tracking and Reporting: Track key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts.

Benefits

• Remote-first by design, with regular in-person gatherings and hub spaces in NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Employer-supported retirement contributions, varying by country
• Monthly phone and internet reimbursement
• Pick Your Perk stipend to spend on what matters most to you, from well-being and gym memberships, to home office setup, student loans, pet care, and more
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed