Senior Revenue Marketing Manager, Expansion & ABM
About The Position
Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines. We’re hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth. This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes. You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time. This is a full-time, hybrid position based out of our Oakland, CA office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team
Requirements
- 5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing
- Proven track record driving expansion pipeline, account growth, and revenue outcomes
- Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions
- Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)
- Strong ability to partner with Sales and Customer Success on revenue-driven account strategies
- Excellent written and verbal communication skills
- Highly organized and comfortable managing multiple high-impact initiatives
- Data-driven mindset with the ability to turn insights into revenue programs
Nice To Haves
- Demandbase Certification
Responsibilities
- Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle
- Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption
- Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets
- Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention
- Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators
- Deliver tailored account experiences, including personalized campaigns, content, and microsites
- Optimize programs using engagement, product, and revenue performance data
- Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction
- Partner with analytics and operations to ensure accurate attribution and revenue impact tracking
- Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance
Benefits
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
