Senior Revenue Marketing Manager, Expansion & ABM

Fivetran•Denver, CO

11d•Hybrid

About The Position

About the Role Fivetran powers the modern data stack for thousands of companies through automated, reliable data pipelines. We’re hiring a Senior Revenue Marketing Manager - Expansion & ABM to join our Revenue Marketing, Expansion team. This role will own and scale account-based and lifecycle programs across our Commercial customer segment, with a clear mandate to drive product adoption, expansion pipeline, net revenue retention, and account growth. This is a highly cross-functional, revenue-impacting role partnering closely with Sales, Customer Success, Business Development, Regional Marketing, Product Marketing, and Product to design and execute programs that directly influence expansion and retention outcomes. You’ll play a critical role in helping customers realize value faster, expand into new use cases, and grow their Fivetran footprint over time. This is a full-time, hybrid position based out of our Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team Technologies You’ll Use Demandbase, Webflow, Marketo, Mutiny, Postal.io, Salesforce, and Looker

Requirements

5+ years of B2B marketing experience, with a strong focus on ABM, customer lifecycle, or revenue marketing
Proven track record driving expansion pipeline, account growth, and revenue outcomes
Deep understanding of post-sale lifecycle marketing, account-based strategy, and expansion motions
Hands-on experience with ABM and marketing platforms (Demandbase, RollWorks, Marketo, Salesforce, etc.)
Strong ability to partner with Sales and Customer Success on revenue-driven account strategies
Excellent written and verbal communication skills
Highly organized and comfortable managing multiple high-impact initiatives
Data-driven mindset with the ability to turn insights into revenue programs

Nice To Haves

Demandbase Certification

Responsibilities

Own the expansion-focused ABM strategy for Commercial customer accounts across the full post-sale lifecycle
Build and scale 1:1, 1:few, and 1:many ABM programs to drive expansion pipeline, cross-sell, and multi-product adoption
Partner with Sales and Customer Success to align programs to account plans, expansion motions, and revenue targets
Design multi-channel lifecycle campaigns to accelerate time-to-value, increase product adoption, and improve retention
Activate personalized expansion and cross-sell plays using product usage data, intent signals, and buying indicators
Deliver tailored account experiences, including personalized campaigns, content, and microsites
Optimize programs using engagement, product, and revenue performance data
Measure and report on impact across expansion pipeline, closed-won expansion, net revenue retention, and churn reduction
Partner with analytics and operations to ensure accurate attribution and revenue impact tracking
Drive experimentation and apply best practices to continuously improve expansion and lifecycle performance