Senior Marketing Lead

DNM Group Ltd.•Sault Ste. Marie, ON

10d•CA$80,000 - CA$110,000

About The Position

DNM Capital Partners is seeking a Senior Marketing Lead – Brand, Digital & Growth Strategy to help shape and elevate the marketing presence of its growing group of companies. This role is for a strategic marketer who thrives on turning ideas into measurable business results, enjoys developing strategy, building brands, executing impactful campaigns, and using data to drive continuous improvement. Working closely with Business Development, Sales, and senior leadership, the Senior Marketing Lead will play a key role in strengthening market presence, supporting lead generation initiatives, and delivering marketing strategies that contribute to organizational growth. The position offers an opportunity to contribute to meaningful marketing initiatives while working alongside an experienced leadership team in a growing organization. The Senior Marketing Lead will be responsible for developing and executing integrated marketing strategies across both traditional and digital channels, leading branding and advertising initiatives, creating engaging marketing campaigns, supporting business development efforts, and analyzing marketing performance to ensure initiatives deliver measurable results. The ideal candidate combines strategic thinking with hands-on execution, enjoys building brands, telling compelling stories, and finding innovative ways to engage customers while leveraging modern marketing technologies to enhance creativity, efficiency, and performance.

Requirements

Degree or diploma in Marketing, Communications, Business, Branding, or a related field.
Minimum five (5) years of progressive marketing experience.
Demonstrated success developing and executing integrated marketing campaigns.
Experience managing both traditional and digital marketing initiatives.
Strong understanding of branding, content strategy, digital marketing, and campaign analytics.
Experience creating engaging digital content across multiple platforms, including video and short-form content.
Knowledge of SEO/SEM and digital advertising best practices.
Experience leveraging modern marketing technologies and AI-enabled tools to improve marketing effectiveness.
Excellent communication, presentation, and relationship-building skills.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and execute integrated marketing strategies aligned with organizational growth objectives.
Lead branding, advertising, and promotional initiatives across traditional and digital channels.
Plan and execute integrated marketing campaigns from concept through completion.
Develop engaging content for social media, digital marketing, and promotional initiatives.
Build and maintain strategic influencer collaborations and marketing partnerships that align with our brand and business objectives.
Conduct market research and analyze customer, competitor, and industry trends.
Support lead generation initiatives and collaborate with Sales and Business Development to maximize campaign effectiveness.
Monitor campaign performance, marketing KPIs, and return on investment, providing regular reporting and recommendations to senior leadership.
Leverage modern marketing technologies, including AI-enabled tools, to support content creation, campaign optimization, analytics, and marketing efficiency.
Support marketing initiatives associated with community events and strategic business development activities, as required.

Benefits

Competitive Compensation
Competitive salary based on experience and qualifications.
Opportunity to participate in the company's performance-based incentive program.
Opportunity to earn additional compensation through the achievement of individual and organizational performance objectives.
Annual performance review and compensation progression opportunities.
Comprehensive Benefits
Extended Health Coverage
Dental Coverage
Basic Life Insurance
Accidental Death & Dismemberment (AD&D) Coverage
Employee Assistance Program (EAP)
Virtual Healthcare Access
RRSP Matching Program
Career Growth & Development
Ongoing professional development and training opportunities.
Exposure to a diverse portfolio of companies, brands, and industries.
The opportunity to help shape and grow our marketing function.
Career advancement opportunities within a growing organization.
A Culture You'll Appreciate
Safety-first environment.
Collaborative and supportive team culture.
Respectful and approachable leadership.
High standards of professionalism, accountability, and customer service.
The opportunity to make a meaningful impact in a growing organization.