Senior Marketing Insights and Reporting Analyst

illumin•Toronto, ON

7d•CA$70,000 - CA$85,000•Hybrid

About The Position

Reporting to the Manager, AdOps and Analytics, we are hiring a Senior Marketing Insights and Reporting Analyst to transform campaign performance data into meaningful insights that drive better marketing decisions. As our new Senior Marketing Insights and Reporting Analyst, you will analyze campaign performance across multiple digital advertising channels, identify trends and optimization opportunities, and build reporting solutions that enable teams across Sales, Account Management, Ad Operations, and Leadership to make informed, data-driven decisions. You will play a critical role in strengthening our reporting capabilities by improving dashboarding, validating data accuracy, and uncovering the insights that maximize campaign performance and business outcomes. This is a full-time, hybrid role based in our downtown Toronto office, with three days per week onsite.

Requirements

Experience working with large and complex datasets, identifying patterns, uncovering insights, and translating findings into practical recommendations.
Experience building and maintaining dashboards using Tableau and Looker (or Looker Studio), creating reports that are accurate, easy to interpret, and tailored to different audiences.
Highly proficient in Excel.
Comfortable working across multiple reporting platforms and marketing technologies.
Ability to learn new platforms and apply analytical thinking.
Attention to detail and pride in validating information, investigating discrepancies, and ensuring accuracy and trustworthiness of reports and recommendations.
Ability to explain complex data in a way that is clear and actionable for both technical and non-technical audiences.
Enjoy partnering with cross-functional teams, asking thoughtful questions, and helping others make informed decisions through data.

Nice To Haves

Experience with programmatic advertising.
Experience with digital marketing metrics.
Experience with SQL.
Experience with Google Analytics.
Experience with other media measurement tools.

Responsibilities

Analyze campaign performance across key digital marketing metrics, uncover trends, identify optimization opportunities, and investigate anomalies.
Translate complex data into clear, practical recommendations that help improve campaign performance and inform business decisions.
Develop and maintain dashboards and reporting solutions using Tableau, Looker, and other visualization tools, ensuring stakeholders have timely, accurate, and meaningful performance insights.
Continually look for opportunities to improve reporting processes through automation and scalable reporting practices.
Validate reporting across internal and third-party platforms, ensuring the integrity and consistency of campaign data.
Investigate discrepancies, identify root causes, and help strengthen confidence in the data used across the business.
Collaborate with Sales, Account Management, Ad Operations, and Marketing teams to understand business needs, answer performance questions, and provide analytical support that drives stronger campaign outcomes.
Communicate findings in a way that enables stakeholders to make informed, data-driven decisions.