Senior Marketing Executive (Outside Sales) - California)

Labcorp•Fresno, CA

12h•Hybrid

About The Position

Labcorp is seeking a Specialty Marketing Executive (Outside Sales) to join their team in California. The territory for this position covers California’s Central Valley (Greater Fresno, Bakers Field, and San Luis Obispo). The ideal candidate would reside within the territory. This role involves driving new business, organizing an annual book of upsell business, and meeting sales growth goals. The executive will serve as a subject matter expert for Labcorp's testing solutions, build customer relationships through regular in-person visits, and act as a liaison between clients and Labcorp. Collaboration with Labcorp Clinical Sales counterparts is key for new business opportunities. The role requires staying updated on competitor activities, new products, industry trends, and utilizing market data for sales decisions. Regular updates to senior leadership on strategic initiatives and new business opportunities are expected, along with maintaining effective relationships with internal support departments. Travel logistics must be managed efficiently to maximize sales productivity. Attendance at professional trade shows and events, updating customer information in Salesforce.com, cold calling to build a sales pipeline, accurate forecasting, and maintaining a sales funnel are essential. The role also involves performing in-services and training, and collaborating with LCA counterparts on new business opportunities.

Requirements

High school or equivalent
Must have a valid driver's license and clean driving record

Nice To Haves

Bachelor’s degree
4 years sales in healthcare
Previous clinical laboratory or diagnostics sales experience highly desired
Experience in bringing in new business for organizations
Proven success managing a book of business
Ability to collaborate closely with sales and operations teams to grow the business
Strong consultative selling and closing skills
Ability to understand complex scientific literature and use clinical data as a selling factor
Strong communication skills; both written and verbal
Excellent time management and organization skills
Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
Ability to travel overnight as needed
Strong technical competency and business acumen capabilities

Responsibilities

Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory.
Achieve long and short-term sales objectives by providing specialty solutions.
Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients.
Create effective customer relationships.
Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights.
Act as a liaison between the client and Labcorp.
Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts.
Keep current with the competition's products, service offerings, and activity.
Stay updated on new products, clinical guidelines, new developments in the industry & research trends.
Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities.
Provide updates to senior leadership on key strategic initiatives and new business opportunities.
Establish and maintain effective working relationships with all company support departments internally.
Effectively manage travel logistics to maximize sales productivity.
Attend local and national professional trade shows and events as requested.
Update all relevant customer account information into Salesforce.com.
Cold call and build a sales pipeline that will provide ongoing revenue goal achievement.
Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota.
Collaborate closely with team members to retain a current book of business.
Perform in-services, training, and implementation with pertinent personnel and physician staff.
Collaborate and actively contribute to new business opportunities with LCA counterparts.