Senior Marketing Execution Manager, Packaging & ISM

Frida•Miami, FL

7d•Hybrid

About The Position

Frida is seeking a Senior Marketing Execution Manager, Packaging & ISM to join our Sales & Marketing team based in Miami, FL. Reporting to the VP, Creative Operations, this role is responsible for managing the execution and delivery of packaging and in-store merchandising initiatives across Frida's portfolio. The Senior Marketing Execution Manager will partner closely with Creative, Brand, Product Development, Sales, Project Management, and external vendors to ensure packaging and retail merchandising programs are delivered accurately, efficiently, and in alignment with brand standards. The ideal candidate is a highly organized operator who thrives at the intersection of creativity and execution, excels at managing complex workflows, and enjoys building scalable processes that support a fast-growing business. The Senior Marketing Execution Manager will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Requirements

Bachelor's degree in Marketing, Business, Design, Packaging Engineering, Communications, or related field preferred.
5–8+ years of experience in packaging development, retail merchandising, creative operations, project management, or related roles within CPG, retail, or consumer brands.
2+ years of people management or team leadership experience.
Strong understanding of packaging production processes, artwork management, retailer requirements, and vendor coordination.
Proven experience managing complex cross-functional projects from concept through execution.
Experience developing and improving operational workflows, systems, and processes.
Strong project management, prioritization, and organizational skills with exceptional attention to detail.
Experience working with project management, workflow, or digital asset management platforms.
Ability to balance creative objectives with operational excellence and executional rigor.
Strong problem-solving skills with the ability to proactively identify and mitigate risks.
Ability to work in a fast-paced environment in which requirements and priorities constantly change.
Excellent written and verbal communication skills.
Strong organizational and multi-tasking skills with high attention to detail.
A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.

Responsibilities

Manage the day-to-day packaging and in-store merchandising pipeline across all categories, including Baby, Mom, Fertility, Kid, and future expansions.
Lead the execution of packaging development projects from creative handoff through final artwork approval and production-ready delivery.
Oversee execution of in-store merchandising assets, including displays, planograms, modulars, signage, and retailer-specific adaptations.
Partner closely with Creative and Brand teams to ensure packaging and merchandising assets align with brand objectives and deliver a best-in-class consumer experience.
Collaborate with Sales teams to understand retailer requirements and support successful execution across Walmart, Target, Amazon brick-and-mortar opportunities, and specialty channels.
Ensure all deliverables meet retailer specifications, compliance requirements, and production deadlines.
Coordinate across teams responsible for packaging operations, merchandising execution, workflow coordination, and vendor management.
Facilitate key cross-functional meetings, including status updates, packaging reviews, milestone checkpoints, and project recaps.
Build strong partnerships with Brand, Creative, Product Development, Legal, Sales, Operations, and Project Management teams to maintain alignment and drive project success.
Serve as a key point of contact for stakeholders, ensuring priorities, timelines, risks, and decisions are communicated clearly.
Identify, implement, and continuously improve operational processes and workflows that increase efficiency and scalability.
Proactively identify project risks, resource constraints, and workflow bottlenecks and develop solutions before they impact timelines.
Partner with Project Management and Creative Operations leadership to implement best practices, optimize resource allocation, and improve executional consistency.
Support implementation and adoption of workflow tools, digital asset management systems, and other operational technologies.
Manage relationships with packaging vendors, production partners, and external agencies to ensure timely delivery and quality execution.
Track project progress and maintain reporting tools that provide visibility into timelines, workload, and project health.
Ensure packaging and merchandising assets comply with brand standards, regulatory requirements, and retailer specifications.
Maintain rigorous quality control processes that protect brand integrity and minimize executional risk.

Benefits

Comprehensive medical, vision, and dental plan options
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
Pregnancy and parental leave
Weekly wellness programming in-office
Dog friendly office
Learning & development opportunities for professional and personal growth
Company-wide events & outings
Annual Day of Service to support our local Miami community
Variety of volunteer opportunities throughout the year
Exclusive employee product discounts