Senior Marketing Director, Generic Medicine Manufacturers

USP•Rockville, MD

4d•$202,000 - $262,150

About The Position

The Senior Marketing Director, Generic Medicine Manufacturers will lead the growth strategy for USP standards, products, and solutions in support of the USP 2030 strategy. This is a key marketing leadership role within the Program, Region Operations and Strategy (PROpS) division that will be responsible for USP’s flagship $180M revenue portfolio and for establishing strategic direction for future revenue growth. This role manages a portfolio that serves customers across the generic medicines industry, spanning analytical R&D through manufacturing, and co-leads the Program Unit Team with Science to shape annual priorities, go-to-market strategies, marketing plans, and stakeholder engagement efforts. The incumbent will use market insights, customer feedback, and performance data to identify trends, opportunities, and challenges, and to develop strategies that drive growth and achieve revenue and KPI targets. In addition, this role will leverage insights on target audiences, product usage and customer pain points to optimize the portfolio, strengthen customer alignment, and drive growth. Working closely with Science, Product Management, Digital Marketing, Global External Affairs, USP Education, and other cross-functional partners, this leader will ensure effective execution across the portfolio that serve pharmaceutical, CXO, or other generic medicines manufacturers. The ideal candidate is a strategic and visionary marketing leader with deep knowledge of the pharmaceutical and life sciences landscape, including complex product life cycles, regulatory considerations, customer segmentation, and value-based messaging. The role requires a strong blend of strategic thinking, market insight, analytical rigor, and team leadership to build integrated marketing strategies that support pipeline growth and strengthen brand credibility in the market. This supervisory role requires someone who can drive thought leadership, manage multiple priorities effectively, and develop high-performing teams. The incumbent will foster strong collaboration across functions to translate strategy into action, advance USP’s mission, and deliver public health impact. Success in this role requires strong business acumen, critical thinking, project management, and excellent communication and stakeholder management skills. The ideal candidate is a visionary leader with deep expertise in pharma marketing, a strong grasp of scientific and technical information, and proven success in managing cross-functional teams. This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also be responsible for the growth and development of direct reports and key staff members. This role will lead a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn drive USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills.

Requirements

Bachelor's degree in business, Marketing, Life Sciences or a related field.
12+ or more years of experience in marketing, brand management in biopharma, life science, or related field.
At least ten (10) years of experience leading and supervising direct reports and staff including cross-functional team leadership.
Exceptional product, process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals.
Strong business acumen and excellent data and analytics skills
Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences.

Nice To Haves

Master’s degree in Business Administration
Deep knowledge of the pharmaceutical industry.
Advanced degree in pharmacy, life sciences or related field
Experience with MS Office, Salesforce, Tableau, Copilot, Adobe and others.
B2B and B2C experience.

Responsibilities

Define long-term vision and growth strategy for USP standards and solutions that address the Generics Medicines Manufacturing Industry and align with USP growth goals.
Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders.
Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams.
Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions.
Understand the pharma regulatory landscape including oversight, enforcement and actions (eg. Recalls, warnings, other changes) related to quality that impact Industry, USP standards, and customers.
Work closely with Science, Product Management, Digital Marketing, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.
Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance.
Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders.
Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement.
Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance.
Deliver impactful presentations and regular reports to key stakeholders and leadership team.