Senior Marketing Data Scientist - Minecraft
About The Position
At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Play is at the heart of everything we do, from the blocky backbone of our games to the core of our development philosophy. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse, and we strive for our team to be as diverse as our community. We are looking for a Data Scientist with a drive to achieve high impact, high quality results to join the Mojang Player Data and Insights team. In this role, you will be responsible for driving attribution analytics for the studio’s marketing initiatives. You’ll partner with marketing and engineering teams to ensure a robust pipeline from database to reporting, on the attribution of campaigns across a variety of channels such as paid ads, social media, and in-game messaging. You will develop and lead analysis that identify key drivers of monetization, engagement, and retention across channels.
Requirements
- Doctorate in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 1+ year(s) data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results)
- Master's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 3+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results)
- Bachelor's Degree in Data Science, Mathematics, Statistics, Econometrics, Economics, Operations Research, Computer Science, or related field AND 5+ years data-science experience (e.g., managing structured and unstructured data, applying statistical techniques and reporting results)
- equivalent experience
Nice To Haves
- 5 years of experience with causal inference frameworks for marketing attribution analysis such as MMM, multi-touch attribution, A/B tests and regression analysis.
Responsibilities
- Build and maintain causal inference frameworks, i.e. Mix Media Modeling, muti-touch attribution and regression analysis, to measure marketing effectiveness across channels and initiatives
- Automate the calculation of ROI and optimization opportunities
- Build automated pipelines to productionize the output of causal inference and ROI frameworks
- Communicate clearly across disciplines: Provide clear, consistent, and concise communication with varied stakeholders
- Create decision-ready narratives that connect activity to Minecraft’s business outcomes
- Automate uplift calculations from marketing A/B tests treatment and control groups and clearly highlight opportunities for future experiments
- Collaborate with stakeholders to understand how to best measure success
Benefits
- Certain roles may be eligible for benefits and other compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Ph.D. or professional degree
