Senior Marketing & Creative Manager

Elkay Interior Systems InVienna, VA
5hOnsite

About The Position

As a Senior Marketing + Creative Manager at Digney York Associates (DYA), you’ll lead the development and execution of all company marketing initiatives for both DYA and a sister company EIS Hospitality—ensuring brand consistency, creative excellence, and strategic impact across every channel. This role blends creative direction with hands-on execution, managing all marketing assets, social media, website, portfolio photography, proposals, and marketing collateral. You’ll be responsible for creative execution with marketing planning, digital performance oversight, and coordination with external specialists. You’ll also be self-performing creation and editing of collateral, graphics, page layout, and light video editing for social media and digital campaigns, while also managing the marketing budget and coordinating with outside vendors and consultants. Each day brings new opportunities for creative problem-solving, brand storytelling, and making an impact on DYA’s reputation in the hospitality industry.

Requirements

  • 5-7+ years of marketing and creative experience, preferably in hospitality, construction, or related industries.
  • Proven ability to manage multiple projects and deliver high-quality creative assets on deadline.
  • Expertise in graphic design, page layout, and light video editing (Adobe Creative Suite or equivalent).
  • Strong portfolio demonstrating creative direction and hands-on execution.
  • SEO & website optimization experience
  • Content strategy and copywriting
  • Experience managing social media platforms and website content.
  • Excellent organizational skills and attention to detail.
  • Ability to manage budgets and vendor relationships.
  • Strong communication and collaboration skills.
  • High level of integrity, accountability, and professionalism.

Nice To Haves

  • Experience in hospitality or construction marketing.
  • Demonstrated success in brand development and integrated campaigns.
  • Familiarity with photography direction and digital asset management.
  • Experience working with executive leadership and cross-functional teams.

Responsibilities

  • Lead the strategy, creation, and management of all company marketing assets, including social media, website, portfolio photography, proposals, and marketing collateral.
  • Develop and execute integrated marketing campaigns to support business objectives and brand growth.
  • Manage and update the company website and social media platforms, ensuring timely, engaging, and brand-aligned content.
  • Oversee the production of portfolio photography and visual assets for marketing and client presentations.
  • Create and design graphics, page layouts, and perform light video editing for social media and digital marketing.
  • Prepare and coordinate proposals and presentations for prospective clients.
  • Manage the marketing budget, track expenditures, and ensure cost-effective use of resources.
  • Select, negotiate, and oversee relationships with outside vendors and consultants.
  • Maintain a high degree of organization and attention to detail in all marketing operations.
  • Collaborate with internal teams, including executive leadership and project managers, to align marketing efforts with company goals.
  • Monitor marketing performance metrics and report on campaign effectiveness.
  • SEO/ Analytics/ Lead Generation/ CRM Alignment. Own website performance, including SEO, UX, content updates, and conversion optimization. Partner with external SEO, paid media, and digital contractors to drive qualified inbound leads.
  • Monitor and report on website traffic, lead volume, engagement, and campaign effectiveness. Support lead capture, routing, and alignment with sales teams.
  • Use analytics tools (GA, Search Console, CRM dashboards) to inform priorities and improvements.

Benefits

  • Health Coverage – Medical, Dental & Vision
  • Financial Security – Company-paid Short & Long-Term Disability and Life Insurance
  • Time Off to Recharge – Generous PTO, 11 Paid Holidays, and Flex Time
  • Community Impact – 2 Paid Volunteer Days each year
  • Retirement Savings – 401(k) program
  • Learning & Growth – Tuition Reimbursement & Professional Development
  • Wellness Program – Tools and resources to support your health and balance
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