Creative, Viral Marketing

MrBeast • Greenville, NC

3d

About The Position

Creatives single handedly have one of the hardest jobs at our company because they are responsible for developing ideas that have never been done before. Our Creatives are encouraged to shoot for the moon and come up with ideas for bits, scenes, challenges while thinking of how to create the best environment for content to freely form. Our Creatives are expected to think outside the box: connecting viral content mechanics with product moments, episodic storytelling, and social-first creativity. This role requires balancing commercial objectives with fan-first entertainment, constantly innovating in how we bring Beast content and brands to market across Brands, Franchises and Collabs.

Requirements

• Deep knowledge of YouTube, TikTok, and emerging platforms and trends
• Experience ideating and producing content tied to products, personalities, or partnerships
• Strong instinct for the balance between brand message and entertainment value
• Self-starter who thrives in a high-tempo, collaborative environment
• Excellent communicator – able to quickly and clearly pitch ideas to internal teams, leadership, and external partners
• Strong understanding of creator culture, influencer marketing, and branded entertainment
• Passion for making memorable, internet-breaking content that serves both fans and business goals

Responsibilities

• Develop formats and frameworks for original, high-performing videos across Brands (Feastables, MrBeast Labs, Lunchly, MrBeast.Store), Franchises (Beast Games), and Collabs (Creators and Co-branded Products)
• Ideate and pitch high-concept social campaigns, product launches, creator collaborations, and cultural moments
• Collaborate with Brand Leads, Producers, and external partners to bring campaigns to life from ideation through delivery
• Lead brainstorms, writing sessions, and creative sprints tied to product drops, episodic releases, or partnership moments
• Translate complex brand narratives into simple, entertaining, and viral-first content formats
• Stay relentlessly dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make
• Contribute to campaign planning with creative concepts that maximize reach, retention, and conversion across YouTube and short-form platforms

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees