Creative Marketing Director

Bud Cross Ford • Caldwell, TX

2d

About The Position

Bud Cross Ford is seeking a hands-on , highly creative Creative Marketing Director to lead content production, strengthen our digital presence, and shape the visual identity of our dealership. If you’re someone who loves creating — video, graphics, photography, social content, and campaign ideas — this role offers full creative freedom and the opportunity to leave a real mark on a trusted Texas brand.

Requirements

• Proven experience in content creation, video editing, and digital media
• Proficiency with Adobe Creative Cloud or similar creative tools
• Experience managing and growing social media pages
• 2–4 years of creative, marketing, or media production experience
• A creative powerhouse with strong skills in video editing, photography, and design
• A proactive self-starter who works well independently and thrives on bringing ideas to life
• Detail-oriented with high standards for quality and storytelling
• Passionate about social media trends, short-form content, and visual branding
• Comfortable managing multiple projects in a fast-paced environment
• Strong communicator who can collaborate across departments

Nice To Haves

• Automotive or retail marketing experience
• Knowledge of Google Ads, Meta Ads, or SEO
• Skills with Canva, CapCut, or similar quick-turn tools

Responsibilities

• Produce high-quality videos, graphics, and photos for social media, web, advertising, and in-store branding
• Manage and grow all social channels (Facebook, Instagram, TikTok) through consistent, engaging content
• Build and execute monthly content calendars with new ideas and themed campaigns
• Shoot and edit content for vehicle highlights, events, promotions, and community involvement
• Maintain brand consistency and elevate the dealership’s visual presence
• Create event graphics, highlight reels, recap videos, and real-time social storytelling
• Capture photos/videos for new and pre-owned inventory
• Design and oversee in-store creative displays, seasonal themes, and showroom décor
• Manage relationships with digital vendors and service providers
• Assist with Google Ads, Meta Ads, and other digital ad campaigns
• Maintain and update website content (banners, specials, graphics, inventory media)
• Track content performance and adjust creative strategy for growth
• Support events, giveaways, community partnerships, and dealership promotions

Benefits

• Competitive salary
• Health, dental, and vision insurance
• 401(k)
• Paid time off and holidays
• A supportive, family-owned environment
• Creative freedom and room to grow the brand
• All necessary tools and equipment provided

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed