Senior Marketing Copywriter
About The Position
At Assurant, we're seeking a creative and strategic Senior Marketing Copywriter who does more than execute — someone who helps shape how content shows up across the marketing ecosystem, from brand storytelling to demand gen to product marketing, and who can guide the creative work of others, not just their own. You'll join a collaborative, fast-paced marketing team where creativity, innovation, and customer focus are at the center of everything we do. This is an opportunity to influence brand storytelling, shape customer experiences, and work on a wide variety of campaigns that support a global organization.
Requirements
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
- A minimum of 6 years of B2B copywriting and content marketing experience at an agency or in an in-house corporate marketing team.
- Demonstrated experience providing creative direction or feedback on visual/creative assets.
- Working knowledge of SEO tools (e.g., Semrush) and best practices.
- Strong understanding of how content functions within the broader marketing ecosystem — brand, demand gen, and product marketing.
- Excellent communication, collaboration, and project management skills.
Nice To Haves
- Corporate marketing experience.
- Experience with content management systems (CMS).
- Strong understanding of digital marketing best practices.
- Creative mindset with exceptional attention to detail.
- Experience working on brand marketing campaigns.
Responsibilities
- Write and edit marketing content for web, email, social media, sales enablement, events, and product marketing initiatives.
- Provide creative direction to design and video partners, ensuring visual and written content work together to support campaign strategy.
- Apply SEO best practices to content planning and execution, using SEO tools to inform structure, keywords, and optimization.
- Partner with marketing, design, digital, enterprise, and line of business teams as a strategic content voice, not just a production resource.
- Review and proofread content for accuracy, AP Style compliance, grammar, brand consistency, and legal/compliance guidelines.
Benefits
- For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
